summer's must-have tote bag

Chopard offers an exquisite range of carefully curated luxury accessories, each chosen to showcase specific artisanal skills as part of the Maison's quest to preserve crafts otherwise at risk of being forgotten. This summer, it’s all eyes on Madagascan raffia, with the exciting launch of the new Happy Hearts Raffia Tote Bag. Like leather, and depending on its use, natural raffia develops a beautiful patina over time. Combined with the fact that each one is hand-crafted and therefore shows slight differences, this means that each bag has its own distinctive appeal. Chic, natural and 100% handmade, not only is it perfect for the beach, a shopping trip, or lunch in town, but its summery charm, seaside appeal and responsible approach are a testament to Chopard's artisan-led creativity and authentic ethical values.

Made in Madagascar

Chic, natural and 100% handmade

Following last year’s leather bag featuring signature Happy Hearts cut-outs, this year’s coveted summer accessory focuses on naturally sourced Madagascan raffia. Free of any chemicals or metal and made of natural raffia from renewable resources, the Happy Hearts Raffia Tote Bag is finished with black vegetable-tanned leather handles, therefore limiting its environmental impact. In line with Chopard’s drive to promote different artisans each year, while using small suppliers and encouraging local employment where possible, the entire luxury bag is made in Madagascar. Its delicate curves are shaped by 110 cut-out raffia hearts hand-crocheted by local Malagasy artisans, taking no fewer than 12 different local craftspeople over 200 hours to create just a single bag. And, because it’s entirely handmade, each one is unique, making sure you’ll stand out no matter where your heart takes you.

Embracing nature's elegance

In line with the Maison’s ethos of promoting different artisans annually, in 2023 Chopard has chosen to place the spotlight on Madagascar and its raffia-work tradition. A straw-like material obtained from a palm tree that grows on this Indian Ocean island, the pale green, freshly-cut strands are stripped and sun dried. The dried raffia fibres then turn beige in colour, resulting in a natural look. Every step of the production process – from harvesting to drying – is done manually by local artisans with due care for the environmental impact it may have. Local laws also contribute to the preservation of the raffia palm trees by limited the harvesting of raffia palm from June to October each year to allow the branches (raffia) to regrow before the start of the next harvest. Like leather, and depending on its use, natural raffia develops a magnificent patina over time. Combined with the fact that each one is hand-crafted and therefore has slight differences, each Happy Hearts Raffia Luxury Tote Bag has its own unique appeal.

range of complementary accessories

Designed to be styled in perfect harmony with the Happy Hearts Raffia Tote Bag, Chopard's sophisticated range of luxury accessories allow you to elevate your ensemble your way. From stylish Ice Cube sunglasses with titanium or antiglare temples to a white-plaited lambskin bracelet and a Flower Power silk chiffon stole, or the sweet Happy Chopard Magnolia Bouquet fragrance, the Maison continues to evidence its allegiance to magnificent artisanal creations crafted from the finest raw materials

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