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WELCOME

NEW BOND STREET FLAGSHIP BOUTIQUE

Located at the prestigious Mayfair address of 12-13 New Bond Street, London's Chopard boutique has re-emerged substantially enlarged, becoming the Maison’s largest point of sale in Europe and a showcase for its prestige and positioning in the world of luxury. It also reflects Chopard's commitment to sustainability. Since 2018, the brand has been the first watchmaker-jeweller to use 100% ethical gold for the production of all its creations.

PERSONAL AND WARM BOUTIQUE

Taking on the appearance of an English club with its plush lounges, decorated with vintage parquet flooring, fireplaces and deep sofas. A personal and warm style, as well as a sense of comfort summing up the Chopard spirit of providing its customers with an unforgettable experience.

EXCEPTIONAL LIMITED EDITIONS

L.U.C XPS 1860 OFFICER ROYAL ARMS OF ENGLAND

Beneath the white gold cover concealing the exceptionally finished L.U.C 96.01-L movement stands the Lion of England, an intimate detail reserved for the 8 privileged owners of this exclusive timepiece.

A STUNNING HAUTE JOAILLERIE CREATION

The colours of this unique necklace and earrings combining 18-carat white ethical gold, diamonds and rubies pay tribute to the Cross of Saint George used on the flags of England and the City of London.