Located at the prestigious Mayfair address of 12-13 New Bond Street, London's Chopard boutique has re-emerged substantially enlarged, becoming the Maison’s largest point of sale in Europe and a showcase for its prestige and positioning in the world of luxury. It also reflects Chopard's commitment to sustainability. Since 2018, the brand has been the first watchmaker-jeweller to use 100% ethical gold for the production of all its creations.
Taking on the appearance of an English club with its plush lounges, decorated with vintage parquet flooring, fireplaces and deep sofas. A personal and warm style, as well as a sense of comfort summing up the Chopard spirit of providing its customers with an unforgettable experience.
Beneath the white gold cover concealing the exceptionally finished L.U.C 96.01-L movement stands the Lion of England, an intimate detail reserved for the 8 privileged owners of this exclusive timepiece.
The colours of this unique necklace and earrings combining 18-carat white ethical gold, diamonds and rubies pay tribute to the Cross of Saint George used on the flags of England and the City of London.
