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Sealed in 1988 when Chopard became world partner and official timekeeper to the fabled 1000 Miglia, this now inseparable bond inspired the creation of an eponymous sport luxury watch collection launched that same year.
Each spring, the prestigious endurance rally sees more than 400 historical cars competing along an enchanting route running from Brescia to Rome and back.
"The love of driving Classic Cars is definitely in our blood"
- Karl-Friedrich Scheufele
The Mille Miglia is a story of passion for the Scheufele family, a passion transmitted from generation to generation. All the members of the family have taken part in or attended the Mille Miglia under the Maison Chopard flag. In 2019, Karl-Friedrich Scheufele welcomed his daughter Caroline-Marie into the passenger seat, the latest family member to be infused with a passion for classic cars that can be traced back to her great-grandfather who began collecting interesting automobiles as long ago as the 1950s.
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