A couple driving an ancient collection light blue automotive during a race. A couple driving an ancient collection light blue automotive during a race.

1000 Miglia & Chopard

The 1000 Miglia

The 1000 Miglia 2021, the 39th edition of the historical re-enactment of the race held from 1927 to 1957, started from Brescia on June 16th and returned on the 19th.

1/4

1000 Miglia

"The world's most beautiful race"

The high-decibel roar of well-tuned engines, the pungent smell of hot tarmac, dizzying speeds and bursts of adrenalin… all combine to make a striking contrast with watchmaking and its atmospherically controlled rooms where monastic silence reigns supreme. Closer inspection, however, reveals a number of common factors between these two worlds, including their relationship with time, passion for fine mechanical engineering, and need for absolute concentration. Discover the best memories from the race.

Several watches from the Mille Miglia Collection displayed, with a map of the Mille Miglia background

"The 1000 Miglia is a demanding race that requires constant attention and tolerates no imprecision. It is all about transmitting, as well as teaching, sharing and accompanying, in order to help avoid potential pitfalls and lead the car to victory. The qualities required to take part in this rally are well-known and quite logically similar to those of Chopard watchmakers."


- Karl-Friedrich Scheufele