Sustainability

RETHINKING OUR PRODUCTS

Chopard's main goal has always been to create exceptional pieces that are both aesthetically pleasing and sustainable. Today, with our pioneering spirit, we are going even further to reduce our impact and rethink the way we create.

ECO-DESIGN AND PRODUCT LIFE

We are committed to integrating criteria into the development of our creations, boxes, accessories and boutiques, while engaging our customers and raising their awareness on sustainability issues.

By 2027

LCA on all Watch & Jewellery, accessories best-sellers and on boutique New Concept

+70.000

repairs a year from re-sizing to general maintenance

80%

of our boutiques run on renewable energy

RESPONSIBLE SOURCING

Responsible sourcing is a complex issue, especially in the luxury crafts. We source precious metals, diamonds, coloured gemstones and leather from suppliers with international supply chains. We are committed to selecting materials and suppliers rigorously, managing risks throughout our value chain and having a positive impact on mining communities.

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Minimum 70%

fine gold from artisanal and small-scale SBG mines accredited by the Swiss Better Gold

30%

fine gold RJC CoC certified from Swiss and German refiners

80%

recycling content of our Lucent Steel™ sourced less than 1000 km from manufacture

CARBON FOOTPRINT

To meet the terms of the Paris Agreement, we need to limit the increase in global temperature to 1.5°C, by reducing emissions by 45% by 2030, and achieving Net Zero by 2050. We are committed to our 2030 Carbon Plan, and to seeking to optimise resources and circularity in our processes.

2024

near-term targets validated by the SBTi

55%

reduction of absolute GHG emissions (scopes 1 & 2) by 2030

80%

of our suppliers by emissions covering purchased goods and services (scope 3) will have science-based targets by 2028

FAQs

We define ethical gold as gold acquired from responsible sources, verified as having met international best practice environmental and social standards. Since July 2018, our workshops have used 100% ethical gold sourced from two transparent supply chains:

  • Artisanal gold accredited by Swiss Better Gold (SBG): an initiative aimed at improving miners’ living and working conditions while implementing more environmentally respectful extraction practices. Chopard teams also visit mining sites every two years.
  • Gold certified by the RJC Chain of Custody, purchased from RJC-certified refineries that ensure source legitimacy through a due diligence process.

Since 2019, we have deepened our collaboration with Swiss Better Gold (SBG). A Chopard representative now sits on the Board of Directors.

One initiative with SBG that showcases our commitment is our work with the Barequeros gold panners of El Chocó, Colombia, a local initiative to improve the working conditions of more than 900 miners.

This programme ensures the Barequeros receive a fair income, and in addition, a premium on each gramme of gold sold, and benefit from training on topics such as gender equality, health, and safety.

While launching our iconic Alpine Eagle watch collection in 2019, we introduced the Lucent Steel™: an exclusive steel with advanced properties, made with a recycling rate of at least 80%. This initiative marked the beginning of our multi-year project focused on more responsible steel. In 2023, we extended the use of Lucent Steel™ to all Chopard steel watches – including bracelets and cases.

This circular process reduces the greenhouse gas emissions and the environmental impact in terms of reduced transportation and the higher rate of recyclable content in the product. According to key figures from the ISSF (International Stainless Steel Forum), shifting from standard 50% recycled steel content to 80% will cut emissions linked to production by 30%. With 90% recycled steel, this reduction will increase to 40%.

Lucent Steel™ is made using high-quality scraps from the watchmaking industry, along with high-grade steel from the medical, aerospace and automotive industries. All steel is sourced within 1000km of Chopard’s manufacturing unit. We also recycle our own steel scraps each year, further supporting our commitment to circularity.

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A JOURNEY TO SUSTAINABLE LUXURY

Some years ago, driven by the pioneering spirit of the Scheufele family, and with an awareness of our impacts, Chopard paved the way for more responsible luxury watchmaking and jewellery, combining ethics with aesthetics.

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ENGAGING OUR EMPLOYEES

Our team members are an essential part of our success. Along with them, we have flourished over generations through creativity, innovation, fine craftsmanship and traditional savoir-faire.

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ACTING COLLECTIVELY

The world continues to face an ever-changing set of risks and opportunities which we believe are best addressed collectively. This is why we are creating partnerships and alliances with a wide range of international industry bodies and NGOs to preserve endangered areas and support local communities.

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