Backstage with Julia Roberts

From the unique cinematic perspective of director James Gray, our new Chopard Loves Cinema campaign invites you on set with Chopard global ambassadress Julia Roberts. Radiating the same warmth and joie de vivre for which she's adored, it peels back the curtain on unseen moments where the actress is free to be her confident, playful, and charismatic self.

Julia Roberts

The most beautiful smile in the world
With all the power of a sunny disposition, the most beautiful and famous smile in cinema embodies everything that makes Chopard unique: virtuosity, Joie de Vivre and the Feel-Good spirit.

Immortalising a legend
Alasdair McLellan

Renowned for his sensitive approach to storytelling across fashion, portraiture, landscapes and documentary photography, Alasdair McLellan immortalises the spirit of the Maison in Julia Roberts through a series of never-before-seen visuals.

Film director
James Gray

A fellow industry luminary, James Gray artfully spotlights the authenticity of the human experience by placing relationships at the heart of his craft. Just as Chopard expresses the unique emotional dimensions of its creations, his award-winning cinematic approach reveals the multi-faceted nature of life's Feel-Good moments.

Feel-Good Behind the Scenes
Lucas Flores Piran

Known for his own Joie de Vivre and ability to create great relationships with the personalities he works with, Chopard Feel-Good Behind the Scenes and interview director Lucas Flores Piran says: “It was truly a privilege to have the opportunity to direct the BTS Feel Good campaign. I am honoured to feel part of the Chopard family.”

Making-of moments
Greg Williams

To round off a world-class team of image professionals, Chopard enlisted the help of specialist backstage photographer, Greg Williams. Esteemed for the refreshing candour and authentic glamour of his Hollywood portraiture, he intimately captures the making of the campaign and spontaneity of Julia Roberts in action.

Chopard Loves Cinema
Digital Series

Discover every episode of our Chopard Loves Cinema campaign, celebrating a shared love of the silver screen with global ambassador Julia Roberts.