ACTING COLLECTIVELY

The world continues to face an ever-changing set of risks and opportunities which we believe are best addressed collectively. This is why we are creating partnerships and alliances with a wide range of international industry bodies and NGOs to preserve endangered areas and support communities related to our activities.

WORKING WITH OUR PEERS

We believe a collective approach is the best way to achieve our strategic objectives and develop global solutions for the watch and jewellery-making sector, and the luxury in general. We are collaborating with our peers to find solutions to reduce impacts on a global scale.

IMPACTING LOCAL COMMUNITIES

We work closely with international initiatives which have developed standards and robust guidelines. One example is Swiss Better Gold, which helps artisanal and small-scale gold miners adopt more socially and environmentally responsible mining practices.

3'029

miners beneficiaries of premium paid in 2023

15'145

people beneficiaries from local communities

16

small-scale mines in Colombia and Peru

PRECIOUS TERRITORIES

The Precious Territories program focuses on preserving the beauty of the world and the natural landscapes in which we operate. From the stunning mountains surrounding our home in the Swiss Alps, to the countries thousands of kilometers away where our gemstones and metals are sourced, we are facing up to our impacts and responsibilities.

80

Eagles released by 2030

30'000

native tree planted at Tenerife, Colombia

FAQs

Since formalizing our sustainability strategy in 2012, we have joined numerous working groups, associations, and initiatives, including:

  • The Responsible Jewellery Council (RJC)
  • The Swiss Better Gold Association (SBG)
  • The Science Based Targets initiative (SBTi)
  • The Coloured Gemstones Working Group (CGWG)
  • The Climate Group’s SteelZero
  • WE – Watchmaking Ecodesign

We also support philanthropic projects such as:

  • Les Aigles du Léman through the Alpine Eagle Foundation
  • All Hands and Hearts
  • The José Carreras Leukaemia Foundation

Chopard Precious Territories programme aims to preserve the territories in which the Maison operates. Our work involves supporting people who are taking action to preserve endangered natural landscapes, wildlife and ecosystems, reflecting the fact that protecting nature and reversing biodiversity loss has become one of the biggest challenges we face.

Some projects are ‘upstream,’ where raw materials are extracted, others are ‘downstream’, covering manufacture and use. Both are helping to restore and regenerate ecosystems, landscapes and biodiversity.

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A JOURNEY TO SUSTAINABLE LUXURY

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RETHINKING OUR PRODUCTS

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ENGAGING OUR EMPLOYEES

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