Happy Diamonds

Celebrate Happiness

Rebirth of an icon

Alpine Eagle


The artisan of emotions, since 1860

Iconic Design
Alpine Eagle

Designed and developed by three gentlemen representing three generations of the Scheufele family, the Alpine Eagle was inspired by their passion for the Alps and the imperious strength of the majestic eagle. Crafted in exclusive, ultra-resistant, light-reflective Lucent Steel™, it beats to the pace of a movement that is chronometer-certified by the Swiss Official Chronometer Testing Institute.

Our selection
Alpine Eagle watches

From Expertise To Emotions
Our Mains d'Art

Text, Chopard Presents

A hand appears. A line labeled creativity points to the top segment of the index finger. A line labeled expertise points to the bottom knuckle of the little finger. A line labeled emotion points to the top knuckle of the thumb. A person opens her hand, and traces a stencil. Text, Multiple vocations. A person grinds watch parts. Text, One shared passion. Small metal balls are poured into a copper bowl. A man works with a copper brick, melting it. A painting of a flower. Text, Fuelled by emotion. A person places a gear in a watch. Another paints flowers. Text, Making dreams come true. People work with different materials. Text, A daily celebration of craftsmanship.

Meet our artisans.

Chopard, The artisan of emotions, since 1860.

Chopard x aespa

Brand ambassadors for different Chopard collections, K-pop group aespa's star power and style are the ideal vector for expressing their shared values. Just like Chopard itself, innovation is embedded in the very DNA of the group, whose name is derived from a combination of ‘Avatar X Experience’ & ‘aspect’.

Our selection
Precious Lace & L'Heure du Diamant

Sustainable development at Chopard