ACTING COLLECTIVELY

The world continues to face an ever-changing set of risks and opportunities, which we believe are best addressed together. This is why we are creating partnerships and alliances with a wide range of international industry bodies and NGOs to preserve endangered areas and support communities related to our activities.

WORKING WITH OUR PEERS

We believe a collective approach is the best way to achieve our strategic objectives and develop global solutions for the watch and jewelry-making sector, and the luxury industry in general. We are collaborating with our peers to find solutions to reduce impacts on a global scale.

IMPACTING LOCAL COMMUNITIES

We work closely with international initiatives that have developed standards and robust guidelines. One example is Swiss Better Gold, which helps artisanal and small-scale gold miners adopt more socially and environmentally responsible mining practices.

3,029

miner beneficiaries of premium paid in 2023

15,145

beneficiaries from local communities

16

small-scale mines in Colombia and Peru

PRECIOUS TERRITORIES

The Precious Territories program focuses on preserving the beauty of the world and the natural landscapes in which we operate. From the stunning mountains surrounding our home in the Swiss Alps, to the countries thousands of kilometers away where our gemstones and metals are sourced, we are facing up to our impacts and responsibilities.

80

Eagles released by 2030

30

native tree planted at Tenerife, Colombia

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A JOURNEY TO SUSTAINABLE LUXURY

Some years ago, driven by the pioneering spirit of the Scheufele family, and with an awareness of our impacts, Chopard paved the way for more responsible luxury watch and jewelry-making, combining ethics with aesthetics.

RETHINKING OUR PRODUCTS

We are committed to integrating criteria into the development of our creations, boxes, accessories and boutiques, while engaging our customers and raising their awareness on sustainability issues.

ENGAGING OUR EMPLOYEES

Our team members are an essential part of our success. Alongside them, we have flourished over generations through creativity, innovation, fine craftsmanship and traditional savoir-faire.