Chopard is a family business that has been handed down from generation to generation, with independent family governance that sets our Maison apart in the watch and jewellery industry. Our unique ethos has enabled us to initiate a pioneering sustainability strategy to ensure that our business activities are in alignment with the natural limits of the planet. It also prompts us to take stock of how far we still have to go, given the scale of the social and environmental challenges ahead.

In the coming years, Chopard wants to focus on the need to preserve endangered areas in the vicinity of our operations, as exemplified by our Precious Natural Landscapes programme:

Upstream, mainly by mitigating and offsetting the impact of our production on the ecosystems and communities where raw materials are extracted.

Downstream, by preserving and restoring the Alpine landscapes and biodiversity that surround the Maison’s birthplace in Switzerland.

On our Journey to Sustainable Luxury, we are taking conscious action and facing up to our responsibilities, seeking to ramp up internal and industry-wide initiatives to drive change in our sector.

Find out all our commitments and detailed objectives in our sustainability report.

Since 2012, we have been pursuing our sustainable development strategy, with the aim of embarking on a Journey to Sustainable Luxury in order to address the socio-environmental challenges of the jewellery and watchmaking industries. It is based on the following approach:

• A roadmap composed of 3 commitment pillars :

1. Rethinking our products: ecodesigning our products, responsible sourcing, 2030 Carbon Plan, circularity, raising customer awareness, etc.
2. Engaging our employees: awareness-raising and training, wellbeing in the workplace, skills development, equality, diversity, etc.
3. Acting collectively: with sector organisations, alongside other luxury Maisons and in cooperation with non-profit organisations, in order to set up industry-wide changes.

• Internationally recognised certifications and verification of our practice by independent third parties, such as:

1. SBTi (Science-based Targets initiative) for the reduction of corporate GHG emissions, using a scientific calculation methodology, aimed at limiting global warming to +1.5°C in line with the Paris Agreement.
2. RJC (Responsible Jewellery Council) to promote and certify good practices in gold, diamond and coloured gemstone supply chains, from mining to retail.

• Transparency, with our first reporting exercise scheduled for 2024 in anticipation of regulations set out in the new European directive: CSRD (Corporate Sustainability Reporting Directive) to ensure non-financial reporting that is accurate, ambitious and enables companies to be compared.