Each Chopard creation carries within it the strength of the passion that brought it to life. For the 2019 Red Carpet Collection, Caroline Scheufele, co-president and artistic director, has chosen LOVE as her inspirational theme. Stemming from her extraordinary creativity and the age-old jewellery know-how that the Mains d'Art of the Haute Joaillerie Chopard workshops pass on from generation to generation, the Red Carpet Collection graces the Cannes International Film Festival – for which it has been an official partner since 1998 – with a whole range of emotions whose human and aesthetic richness echoes that of cinema.
LOVE: when Chopard exalts the finest emotions
Among the ties between the creative universe of Chopard, the Artisan of Emotions, and the world that inspires it, LOVE is an unconditional value. Through her eclectic curiosity and tender gaze on everything around her, Caroline Scheufele is capable of perceiving the energy and beauty of her surroundings. Through her jewellery creations, she transforms and reinvents them in her own terms. LOVE, the theme of this Red Carpet Collection, celebrates love in its most diverse forms. From the people around her to the animal and plant world, from art history to research and innovation, Caroline Scheufele nourishes her benevolent curiosity with each and every detail. This pool of colours, materials, references and stories shines through the uniquely inventive collections of the Maison Chopard, where human beings are at the heart of creativity. It is the vivacity of this vision that has enabled Caroline Scheufele, a great lover of life, to design a glamorous and joyful collection, brimming with references and profoundly innovative.