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2020 Revolution Awards

The Alpine Eagle XL Chrono is a modern interpretation of the St. Moritz launched in 1980, the first watch designed by Karl-Friedrich Scheufele, today Co-President of Chopard. Expressing its creator's passion for the Alps and inspired by the nobility of the eagle, this timepiece is crafted in Lucent Steel A223, and features a chronometer-certified luxury chronograph movement with a flyback feature. Alpine Eagle pays tribute to today's eagles – those ambitious people who surpass themselves on a daily basis, and whose vision is an inspiration for their peers. Determined and avant-garde, they rise to tomorrow's challenges with verve, and are instinctively aware of the importance of environmental issues.

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L.U.C Skull One - Vanitas, a horological interpretation

Chopard presents the L.U.C Skull One, a 100-piece limited-edition adorned with a Mexican calavera as a tribute to the Day of the Dead. Clad in a beautiful combination of dark hues thanks to a black dial with lacquered finishes and gilded hour-markers, the L.U.C Skull One features a 40 mm case in beadblasted DLC stainless steel and a brown calfskin leather strap. Beneath this mischievous death mask beats the L.U.C 96.53-L mechanical movement with automatic winding, crafted by Chopard Manufacture Artisans.

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Chopard lights up the screen in Ben Wheatley’s Rebecca

A many-splendoured appearance for the ‘jeweller to the stars’

 November 2020 – Chopard is announcing its participation in the film Rebecca, directed by Ben Wheatley and available since October 21st 2020 on Netflix. In this adaptation of the eponymous novel written in 1938 by Daphne de Maurier, Chopard watch and jewellery creations adorn the characters played by Lily James, Keeley Hawes and Armie Hammer. An artistic collaboration giving the Maison an opportunity to reaffirm its love of cinema and all the emotions it arouses.

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Chopard official timekeeper of the world’s most beautiful car race

Brescia, Thursday 22nd October 2020 – For the 32nd consecutive year, Chopard lined up at the start of this new edition of the 1000 Miglia rally as main partner and official timekeeper. Traditionally organised in May, the car race regarded as "the world’s most beautiful" is being held this year from October 22nd to 25th, in compliance with the prevailing public health regulations.

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RED CARPET COLLECTION 2020

As a great lover of flora and fauna, my inspiration for this year’s Red Carpet came from Mother Nature herself.
From the exotic gardens of the East to the glistening Arctic North, to crystal blue oceans and abundant jungle vegetation.
Then back home, surrounded by the Swiss mountains, lakes and meadows, bejewelled creations came to life.

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Alpine Eagle spreads its wings

Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there.

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The First Accessories Chopard Boutique Opens at Harrods London

Chopard is very proud to unveil the doors to its first boutique worldwide entirely dedicated to its Accessories Collection at Harrods, London.

Located in the Accessories Arcade on the Lower Ground floor of Harrods, this world premiere sales point is a bespoke concept designed by Chopard Co-President Karl-Friedrich Scheufele. Elegantly designed with the Maison’s trademark blue leather and dark precious woods, this latest addition is a warm complement to the existing Chopard Haute Joaillerie Boutique on the Ground floor of the iconic department store. Featuring pens, leather goods, handbags, scarves and clocks, the Accessories Boutique will offer Harrods’ customers the largest selection of items from Chopard’s Accessories Collection.

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Ice Cube Capsule by Marion Cotillard

A fervent environmental activist sensitive to the Journey towards Sustainable Luxury pursued by Chopard since 2013, Marion Cotillard came up with the idea of creating a jewellery set that would embody both her style and her personal idea of responsible jewellery. She wished to share this project with her long-time friend Caroline Scheufele, Co-President and Artistic Director of Chopard, who immediately agreed to devote the expertise of her ateliers to such a purpose. The Oscar-winning actress thus passionately devoted herself to this project, which reflects a fairer form of luxury that demonstrates concern for the men and women who mine raw materials.

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L.U.C XP Il Sarto Kiton

With the L.U.C XP Il Sarto Kiton timepiece, Chopard is introducing its first collaboration with the Kiton Ateliers, masters of Italian tailoring. This strictly limited edition of 100 ultra-flat watches in beadblasted DLC-coated steel is soberly attired with a houndstooth-patterned dial and a slate-coloured cashmere strap lined with red alligator leather.

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Mesmerizingly charming talismans

Life naturally harbours the joy of perpetual motion, as gracefully expressed through the subtle movement of a talisman jewel: the Happy Spirit collection symbolises the cardinal values permeating the Maison Chopard. A jewellery collection imbued with multiple artistic sources, which it vividly embodies through its light effects and pure lines.

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