Chopard loves cinema, as is vividly illustrated by its latest campaign inspired by behind-the-scenes moments with its Global Ambassador, Julia Roberts. As official partner of the Cannes Film Festival since 1998, in 2023 the Maison will once again accompany numerous film actors, directors and professionals for the 76th edition of the world's greatest cinema event. In addition to crafting the legendary Palme d’Or and closing ceremony trophies, Chopard will also honour the promising careers of a young actor and actress with its prestigious Trophée Chopard. Read More...

The latest episode of Chopard Loves Cinema, an exciting new campaign showcasing the Maison's shared love of cinema with its muse and global ambassador, Julia Roberts, follows the actress and her world-famous smile at the Cannes Film Festival. Spreading her signature joie de vivre, she wears a timeless Red Carpet Collection necklace with a magnificent, over-100-carat fancy vivid yellow diamond pendant. Read More...

Geneva, 27th March 2023 – On the occasion of the Watches and Wonders Geneva Salon, Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele, together with Chopard Ambassador Julia Roberts, revealed the latest step in the Journey to Sustainable Luxury. Interviewed by Alexandre Kouchner, they announced Chopard’s commitment to roll out recycled steel for watches. By the end of 2023, the Maison will use Lucent Steel™ for the production of all its steel watches, including bracelets and cases. Lucent Steel™ is made with a recycling rate of at least 80%. The ambition is to reach at least 90% recycled steel in the Lucent Steel™ by 2025. Read More...

Watches and Wonders 2023 set the scene for the launch of a number of exciting new Chopard luxury watch models as well as the announcement of the exclusive use going forward of the Maison’s sustainable Lucent Steel™ in all its steel creations. This is the latest step in Chopard’s indefatigable ongoing commitment to sustainable luxury and comes accompanied by unprecedented new takes on the Maison’s iconic Mille Miglia, Alpine Eagle, Happy Sport and L.U.C 1860 watch lines. Read More...