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The story of Caroline Scheufele is one of a little girl with 1000 ideas, an imaginary universe of abstract art and doodles that has given rise to a fairy tale illustrated with 1000 colors, a show with 1000 lights, jewels shining with 1000 fires... Drawing on imaginary journeys and family outings, dreams, passions, aspirations and memories of her childhood, all have nourished Caroline's endless creativity, giving life to the emblematic articulated Happy Clown and overturning the codes of the Maison Chopard through a happy story that takes spectators back to the charm of their own childhoods. Read More...

Taking its focus on sustainable luxury to the next level, Chopard is proud to announce the launch of Chopard by Bilum, a line of upcycled luxury creations made in conjunction with eco-responsible French fashion house Bilum. Founded in 2005, Bilum gives a second life to salvaged or forgotten materials, destined to be thrown away. Also known as creative re-use, upcycling is the process of transforming by-products, waste materials, useless or unwanted products into new materials or products of better quality or offering enhanced environmental value. Read More...

Ethics meet aesthetics in the Precious Lace diamond jewellery Collection as Chopard disseminates the beauty, classicism and craftsmanship of High Jewellery, translating its refinement into appealingly wearable, charismatically feminine jewels. Gossamer light, echoing the floral patterns, scrolls, swirls and scalloped edges of fine antique lace, the diamond jewellery collection thus unfurls its charms through a variety of creations within which luxury rings, bracelets, necklaces and earrings are hand-crafted in ethical rose or white gold and paired with diamonds and precious stones sourced from Responsible Jewellery Council-certified suppliers. Read More...