Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny has collaborated with Chopard to design and launch a Green Carpet Collection (GCC) bag with a sustainable story.
“Chloë is a global style icon”, says Caroline Scheufele, Co-President and Artistic Director of Chopard. “When I heard that Chloe also has a real interest for sustainability, I knew she would be the perfect person to collaborate with to design a special evening bag for Chopard. True luxury is knowing the story behind the pieces we wear, and I am thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury”.
“I love collaborating with brands who aren’t afraid to do things differently”, says Chloë Sevigny. “The jewellery industry is known for its environmental and social challenges, but Chopard is committed to doing business in a better way and has proven that it can be done. I was inspired by all of their incredible work as part of The Journey to Sustainable Luxury and my design actually came from the theme of LOVE- for people and planet. I hope the bag that we have created is embraced and cherished for years to come”.
Cubic in shape, its angularity blends artfully with the soft, generous curves of the Maison Chopard’s emblematic heart. Featuring a play on contrasts amplified by a harmonious combination of colours, it is available in black with a red heart, purple with a navy-blue heart or as a variation with soft pinks.
Following work on the supply chains of gold, diamonds, opals, emeralds and Paraïba tourmalines, this year Chopard has extended the Journey to Sustainable Luxury to include leather accessories.
Designed by American actress Chloë Sevigny, this new bag is the first Chopard leather goods item to join the Green Carpet Collection, and is made from responsibly sourced and traceable leather and recycled components.