15 October 2018
Skulls, flowers, suns, guitars: Santa Muerte is admirably reflected through several fascinating motifs. In tribute to the culture of Mexico, Chopard introduces an exceptional new timepiece named the L.U.C Perpetual T Spirit of ‘La Santa Muerte’. Entirely hand-engraved by the artisans of Chopard Manufacture, its gold case and dial are adorned with motifs typical of the Día de Los Muertos (Day of the Dead), which is generally celebrated as this saint’s feast day. Inside it, beneath the death mask, beats a supremely sophisticated calibre: a perpetual calendar tourbillon with a nine-day power reserve. This one-of-a-kind model will be presented to collectors at the SIAR, the prestigious watch show held in Mexico City in October 2018.
Confirming its credentials as an accomplished, expert and versatile Manufacture, Chopard presents a one-of-a-kind highly complicated watch entirely hand-engraved in-house. After paying tribute to the cultural symbolism of the Chinese zodiac, Chopard is turning to Mexico and the syncretic traditions surrounding Santa Muerte. Stemming from the Aztec civilisation and tinged with Spanish Catholicism, the Día de Los Muertos – Day of the Dead – is a joyful celebration of the cycle of life, an occasion for renewed awareness of the possibility of death, which in turn gives full meaning to life. A day of remembrance, the Día de Los Muertos also provides an opportunity for gifts, offerings and libations to the deceased, and to cultivate the ties that bind families on either side of the final frontier.