30 January 2020
Through its creativity, the Maison Chopard, the quintessential Artisan of Emotions, infuses the act of giving with its noblest meaning: the gifts made to those we love become bonds conveying deep feelings and shared values. Valentine's Day offers the watchmaker-jeweller an opportunity to demonstrate the full extent of its creative genius and to be a partner to the most beautiful declarations. For a wife, a fiancé, a dear friend or indeed anyone who is an object of affection, this uniquely special day gives everyone a chance to express the sincerity of their feelings.+ Read More
21 January 2020
Chopard is once again honouring Asian traditions by calling on the ancestral Japanese art of Urushi to create the dial of the L.U.C XP Urushi Year of the Rat timepiece. This work of art highlights the theme of the next zodiac sign in the traditional Chinese calendar: the Metal Rat, renowned for its intelligence and perspicacity. Each of the watches in this refined and powerfully symbolic 88-piece limited edition crafted in 18-carat rose gold is powered by an ultra-thin movement produced in the Chopard Manufacture workshops: the L.U.C 96.17-L calibre.+ Read More
28 November 2019
Once upon a time there was the whisper of a starlit night.
Wafting on the breeze was a festive scent and the magic of Christmas was well and truly in the air.
The rustling forest exuded fragrant resins and spices, hinting at the scintillating promise of joyful celebrations.
A crystalline dusting of snow lent a muted touch to the landscape, wrapping the peaks in its pristine alabaster mantle.
Footprints traced the golden thread of an odyssey, as Arty the bear cub made his way through the trees.
He knew not where his steps were leading him, yet he was neither alone nor lost; he was simply following his guiding star.
25 November 2019
This Holiday Season, Chopard looked to five high-end influencers known for their unique sense of style to create luxury gift guides filled with wonders for all the dear ones on your list.+ Read More
1 October 2019
Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.+ Read More
16 September 2019
Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny has collaborated with Chopard to design and launch a Green Carpet Collection (GCC) bag with a sustainable story.
“Chloë is a global style icon”, says Caroline Scheufele, Co-President and Artistic Director of Chopard. “When I heard that Chloe also has a real interest for sustainability, I knew she would be the perfect person to collaborate with to design a special bag for Chopard. True luxury is knowing the story behind the pieces we wear, and I am thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury”.+ Read More
26 July 2019
After Gardens of the Tropics and Gardens of Paradise, Chopard's new Haute Parfumerie collection for men - Gardens of the Kings - pays tribute to the most precious, noble and mythical natural ingredient in perfume - oud.
With Gardens of the Kings, for the first time, an entire Haute Parfumerie collection showcases the world's purest and most outstanding oud - Oud AssafiTM(1) from Jalali Agarwood. More precious than gold, Oud Assafi is ethically and sustainably sourced from the sacred lands of Sylhet – the cradle of Indian oud (Al-Hindi) since time immemorial.
17 June 2019
Chopard loves London was the theme of this very British day of celebrations during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, this is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture.+ Read More
5 June 2019
Elegance and strength, a sporty spirit and a “racing with style” motto. The new 1000 Miglia 2019 sunglass made by De Rigo Vision for Chopard expresses all the charm and emotion of the “Greatest Race in the World” by which it is inspired, and of which the Geneva-based Maison has been official partner and time-keeper for the last 31 years.+ Read More
5 June 2019
Glamour and seduction, film and fashion, art and excellence. All the charm and exclusiveness of the Cannes Film Festival are expressed in a new jewelled frame created by De Rigo Vision for Chopard and dedicated to the 72th Cannes Film Festival, coming up May 14 through 25 at the Palais des Festivals. ‘50s inspiration, a cat shape and the allure of the great divas characterise a style perfect for the Promenade de la Croisette.+ Read More