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Our Events

Our Events

Cannes International Film Festival

In 1998, Chopard became an official partner of the Cannes International Film Festival. The glamorous watch and jewelry company made its contribution to this cultural event by redesigning the Palme d'Or. Chopard also supports the film industry in Cannes with the Chopard Trophy awarded to talented young actors.

Porsche Motorsport

Chopard and Porsche share the same passion for precision and high performance. The Porsche Motorsport team's comeback at the FIA World Endurance championship in 2014 with its new car, the 919 Porsche Hybrid. The Superfast collection of timepieces perfectly embodies the Porsche Motorsport team’s desire to win. Inspired by the competing cars and Porsche’s identity, the Superfast watches by Chopard are a modern tribute to the thrill of racing.


The legendary Mille Miglia car race was held annually from 1927 to 1957 and was revived in 1977, taking its competitors over a distance of 1,000 miles through the magnificent Italian countryside from Brescia to Rome and back again. Karl-Friedrich Scheufele is passionate about vintage cars and has played an active part in the race since 1988, when Chopard supported the event as a main sponsor and the official timekeeper for the first time. In his words, “Lovers of fine automobiles are said to have a weakness for precious timekeepers, and vice versa. In both fields, extreme precision and sporting elegance play an important role.”


Chopard’s official participation in this exceptional race highlights the close link between the company and historic motor sports. The Grand Prix Historique is an impressive retrospective of the golden age of motor sports. As a tribute to the race Chopard created the Grand Prix de Monaco Historique collection—a series of exceptional chronographs. For each race, Chopard presents a new model of the popular timepiece to the winning drivers as a tribute to their driving skills.