In 2013, Chopard embarked on The Journey to Sustainable Luxury, a journey driven by a sense of profound humility and by an ambitious commitment to making a positive difference. Aware of the social and environmental challenges that surround the jewellery industry, as a family owned business, Chopard has always strived to work in a way that is respectful of people and the environment. Over the years, these values have become increasingly tangible and felt by the company as a whole, leading to the formalization and implementation of our Journey into our business practices and operations. The final destination may still be far ahead, but each action is one step closer to achieving a better future for our company, our people, and the generations to come.
In particular, our Journey to Sustainable Luxury is centered around our committement to protecting and preserving the Earth from which we source our raw materials. We operate according to compliance rules and verified industry standards and practices.
Responsibility means being transparent about our business practices and ensuring we continually improve these practices over time. We make sure that environmental, social and business conduct policies are communicated throughout the supply chain, from raw material suppliers, to internal employees, through to the communities in which the company operates, and the consumers who purchase the final products.