The close ties between Chopard and the 1000 Miglia stem from a now-inseparable shared history. The initial connection was born from the personal passion of a consummate gentleman for classic cars: Karl-Friedrich Scheufele. Under his leadership, Chopard became world partner and official timekeeper to the 1000 Miglia in 1988 and one of the first brands to associate its name with the automobile world.

Each year, Karl-Friedrich Scheufele is on the starting line under the watchful eye of his own father, Karl Scheufele, who instilled in him his own fascination and enthusiasm for classic cars.

For Karl-Friedrich Scheufele, the links are entirely natural: “Lovers of fine cars often have a great weakness for precious timepieces and vice versa. Extreme precision and sporting elegance are important in both these fields.”