Chopard sponsors 1000 Miglia 2023


The month of June saw Chopard proudly returning to Brescia for the 36th time in succession as World Sponsor and Official Timekeeper of the 1000 Miglia. The Maison naturally continued its tradition of introducing new Mille Miglia timepieces, with four Mille Miglia Classic Chronographs, plus an additional, very special ‘Italian Limited Edition’ of the Mille Miglia GTS Chronograph.

A 35-year partnership

In 2023, Chopard is celebrating the longest-running event partnership between a luxury watchmaker and a motorsports event: that between the Maison and the 1000 Miglia. Known as the most beautiful race in the world, the 1000 Miglia is a regularity race for historic cars that passes through the unique landscapes of the most beautiful parts of Italy.

1000 Miglia 2023

This year’s event featured a new route, for the first time taking place over five days, rather than four, and incorporating a section from Parma to Milan, a city never before included in the 1000 Miglia, and from which the 443 starters made their home run to Brescia on the final day (Saturday, June 17th). The event was won by reigning champions, Andrea Vesco and Fabio Salvinelli in an F8 Spider, the fourth consecutive title (out of six in total) for Vesco, and a historic record, and the third for Fabio Salvinelli.

A many-layered passion

Further signifying Chopard’s well known love of classic cars and its passion for motorsport, 2023 marked the 35th occasion that Chopard Co-President Karl-Friedrich Scheufele has competed in the race from Brescia to Rome and back, having first taken part in 1989 with six-times Le Mans 24 Hours winner Jacky Ickx in the navigator’s seat. The pair teamed-up again this year (as on more than a dozen previous occasions), once more tackling the gruelling course in the instantly recognisable ‘metallic raspberry’ Mercedes-Benz 300SL Gullwing in which they made their 1000 Miglia debut.

In addition to the Mercedes 300SL Gullwing crewed by Karl-Friedrich Scheufele and Jacky Ickx, Chopard Ambassadors Zhu Yilong, the acclaimed Chinese actor, and Romain Dumas, the celebrated endurance racing driver, also competed under the ‘Team Chopard’ banner in a 1955 Porsche 356 Speedster. At a special welcome dinner hosted by Karl-Friedrich Scheufele on the eve of the start, guests were presented with the new Mille Miglia Classic Chronograph collection celebrating this year’s race.

Mille Miglia Classic Chronographs 2023

Comprising four new models crafted in Chopard’s exclusive Lucent Steel™ (50 percent more resilient than regular steel and incorporating material recycled from the medical, aerospace, car and watch industries), these 40 mm chronographs are fitted either with the Maison’s signature rubber strap based on the pattern of a ‘60s Dunlop race tyre or a rich brown calfskin leather strap evoking traditional driving gloves. What makes this year’s Mille Miglia Classic Chronographs extra-special, however, are their dials: each of the four variations is based on the paint hues and interior finishes typically found on the type of pre-1957 cars eligible for the 1000 Miglia. This means a choice of Rosso Amarena (cherry red), Grigio-Blu (grey blue), Verde Chiaro (light green) and Nero Corsa (racing black). In keeping with a 36-year tradition, each watch carries a miniature ‘1000 Miglia’ route marker on its dial and case back.

Mille Miglia watches for men

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Chopard and 1000 Miglia

Mille Miglia collection 2023