April 14th 2014

The Green Carpet Collection – Putting ethics at the heart of aesthetics

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Today, with four new Haute Joaillerie masterpieces sourced, designed and crafted according to the highest GCC® benchmarking standards, we are continuing to reaffirm our commitment to sustainable luxury meaningful jewellery.

The breath-taking creation of these Haute Joaillerie pieces from our Green Carpet Collection is a journey in itself. ‘The Journey’ reflects the constantly renewed sense of aesthetic wonderment, whilst delivering powerful messages to the consumer and industry. Behind the arabesque motifs and their interweaving coils lies the noble charm of a heart-felt odyssey towards enduring elegance.

‘The Journey’ begins at the start of the supply chain and focuses on issues such as the respectful sourcing and traceability of raw materials. The gold from which these creations are crafted originates from community mines in South America supported by the Alliance for Responsible Mining (ARM). It has been issued with a ‘Fairmined’ certificate; a guarantee that it was produced in accordance with the highest social, environmental and ethical standards. To ensure the gold was traceable from mine to market, the gold has been refined in a foundry specializing in the processing of ‘Fairmined’ gold.

The diamonds used in these magnificent Haute Joaillerie creations are meticulously selected. All the stones are sourced from the IGC Group, one of the world’s oldest diamond firms. This group is a Responsible Jewellery Council (RJC) member. We have been a member of the RJC since 2010 and have just had our certified membership successfully renewed for a further three years.

Crafted by the jewellers, gem-setters, polishers and gold casters of our Haute Joaillerie workshops in Geneva, the Green Carpet Collection bears an exquisite testimony to the exceptional know-how of the house of Chopard.

Cate Blanchett and Léa Seydoux turned the Red Carpet Green during during this season’s awards. We are looking forward to discovering the next actress to fall for our gorgeous, sustainable, story-telling jewels.

Admire these four new exquisite creations by clicking through the following slideshow.

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