May 14th 2013

The Palme d’Or by Chopard


This year marks the 15th anniversary of Chopard’s partnership with the Cannes Film Festival. It all began in 1997 when Pierre Viot, President of the Festival at the time, asked Caroline Scheufele, our Co-President and Artistic Director, to redesign the Palme d’Or. The following year in 1998, when the best film in the competition was announced, the audience discovered a Palme d’Or of unprecedented beauty, symbolising love of cinema.

Caroline Scheufele offered a new interpretation of the famous trophy presented to the laureate during the closing ceremony: a delicately curved 18-carat gold stem with a small heart at its base, reminiscent of the symbol of the firm. The stem is adorned with leaves appearing to have been caught in mid-motion and it rests on a crystal cushion shaped like an emerald-cut diamond. This precious detail makes each Palme d’Or unique, for Mother Nature never creates two identical crystals…

In 2000, the symbolic object was joined by two additional Palmes, identical replicas of the Palme d’Or only smaller. They are presented every year to the Best Actress and Best Actor starring in a competing movie.

All these trophies are hand crafted every year in our workshops of Chopard by our craftsmen. Synonymous with talent and recognition, the emblem of the most famous Cinema Festival is henceforth inextricably linked to the story of Chopard.

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