Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement. 

Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny has collaborated with Chopard to design and launch a Green Carpet Collection (GCC) bag with a sustainable story.

“Chloë is a global style icon”, says Caroline Scheufele, Co-President and Artistic Director of Chopard. “When I heard that Chloe also has a real interest for sustainability, I knew she would be the perfect person to collaborate with to design a special bag for Chopard. True luxury is knowing the story behind the pieces we wear, and I am thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury”.

After Gardens of the Tropics and Gardens of Paradise, Chopard's new Haute Parfumerie collection for men - Gardens of the Kings - pays tribute to the most precious, noble and mythical natural ingredient in perfume - oud.
With Gardens of the Kings, for the first time, an entire Haute Parfumerie collection showcases the world's purest and most outstanding oud - Oud AssafiTM(1) from Jalali Agarwood. More precious than gold, Oud Assafi is ethically and sustainably sourced from the sacred lands of Sylhet – the cradle of Indian oud (Al-Hindi) since time immemorial.

Chopard loves London was the theme of this very British day of celebrations during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, this is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture. 

Elegance and strength, a sporty spirit and a “racing with style” motto. The new 1000 Miglia 2019 sunglass made by De Rigo Vision for Chopard expresses all the charm and emotion of the “Greatest Race in the World” by which it is inspired, and of which the Geneva-based Maison has been official partner and time-keeper for the last 31 years.

Glamour and seduction, film and fashion, art and excellence. All the charm and exclusiveness of the Cannes Film Festival are expressed in a new jewelled frame created by De Rigo Vision for Chopard and dedicated to the 72th Cannes Film Festival, coming up May 14 through 25 at the Palais des Festivals. ‘50s inspiration, a cat shape and the allure of the great divas characterise a style perfect for the Promenade de la Croisette.

Chopard and cinema are engaged in a perpetually renewed love story together. As the jeweller of red carpets the world over, the Maison enjoys adorning actresses and actors with its creations, whether for appearances during the premieres of their films or during the shooting process. In Paramount Pictures’ film Rocketman, Chopard gives a uniquely special touch to Welsh actor Taron Egerton by lending watch and jewellery creations for his performance as Elton John.

A few days before the closing ceremony of the 72nd Cannes International Film Festival, the Trophée Chopard committee has chosen to honour British actress Florence Pugh and French actor François Civil with the prestigious award. During an official dinner organised at the Agora by Pierre Lescure, President of the Cannes Film Festival; Thierry Frémaux, General Delegate; and Caroline Scheufele, Co-President and Artistic Director of Chopard, Chinese actress Zhang Ziyi, illustrious godmother of the Trophée Chopard 2019, presented both winners with their trophies. Former laureates, such as Marion Cotillard and Léa Seydoux, were in the audience, which included a large number of actors on hand to congratulate the two young thespians.

The scent of romance wafted gently through the dreamy setting of the Chopard LOVE Night during an evening full of surprises, notably featuring a dramatic performance by opera singers Anna Netrebko and Yusif Eyvazov, a stage act by artiste Dita von Teese and a runway show of Haute Joaillerie creations from the Red Carpet Collection. A concert by global superstar Mariah Carey was the crowning moment of the night's festivities. This year, Chopard has chosen LOVE as the central theme of its activities at the 72nd Cannes International Film Festival, also setting the tone for the grand soirée organized by Co-President and Artistic Director Caroline Scheufele; and at which the decoration designed by the Maison embodied a splendid tribute to the film sets of the great romantic movies. 

Since 1998, Chopard – the Artisan of Emotions – and the Cannes International Film Festival have been jointly writing the history of cinema. As official historical partner to the event, the watchmaker-jeweller dedicates its expertise to the Festival by crafting the legendary Palme d'or in its workshops, along with all the other trophies awarded during the closing ceremony. For this year’s Festival, Caroline Scheufele, Co-President and Artistic Director of the Maison, chose the theme of love, which pervaded all the activities staged by Chopard during the fortnight in Cannes.