After Gardens of the Tropics and Gardens of Paradise, Chopard's new Haute Parfumerie collection for men - Gardens of the Kings - pays tribute to the most precious, noble and mythical natural ingredient in perfume - oud.
With Gardens of the Kings, for the first time, an entire Haute Parfumerie collection showcases the world's purest and most outstanding oud - Oud AssafiTM(1) from Jalali Agarwood. More precious than gold, Oud Assafi is ethically and sustainably sourced from the sacred lands of Sylhet – the cradle of Indian oud (Al-Hindi) since time immemorial.

Chopard loves London was the theme of this very British day of celebrations during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, this is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture. 

Elegance and strength, a sporty spirit and a “racing with style” motto. The new 1000 Miglia 2019 sunglass made by De Rigo Vision for Chopard expresses all the charm and emotion of the “Greatest Race in the World” by which it is inspired, and of which the Geneva-based Maison has been official partner and time-keeper for the last 31 years.

Glamour and seduction, film and fashion, art and excellence. All the charm and exclusiveness of the Cannes Film Festival are expressed in a new jewelled frame created by De Rigo Vision for Chopard and dedicated to the 72th Cannes Film Festival, coming up May 14 through 25 at the Palais des Festivals. ‘50s inspiration, a cat shape and the allure of the great divas characterise a style perfect for the Promenade de la Croisette.

Chopard and cinema are engaged in a perpetually renewed love story together. As the jeweller of red carpets the world over, the Maison enjoys adorning actresses and actors with its creations, whether for appearances during the premieres of their films or during the shooting process. In Paramount Pictures’ film Rocketman, Chopard gives a uniquely special touch to Welsh actor Taron Egerton by lending watch and jewellery creations for his performance as Elton John.

A few days before the closing ceremony of the 72nd Cannes International Film Festival, the Trophée Chopard committee has chosen to honour British actress Florence Pugh and French actor François Civil with the prestigious award. During an official dinner organised at the Agora by Pierre Lescure, President of the Cannes Film Festival; Thierry Frémaux, General Delegate; and Caroline Scheufele, Co-President and Artistic Director of Chopard, Chinese actress Zhang Ziyi, illustrious godmother of the Trophée Chopard 2019, presented both winners with their trophies. Former laureates, such as Marion Cotillard and Léa Seydoux, were in the audience, which included a large number of actors on hand to congratulate the two young thespians.

The scent of romance wafted gently through the dreamy setting of the Chopard LOVE Night during an evening full of surprises, notably featuring a dramatic performance by opera singers Anna Netrebko and Yusif Eyvazov, a stage act by artiste Dita von Teese and a runway show of Haute Joaillerie creations from the Red Carpet Collection. A concert by global superstar Mariah Carey was the crowning moment of the night's festivities. This year, Chopard has chosen LOVE as the central theme of its activities at the 72nd Cannes International Film Festival, also setting the tone for the grand soirée organized by Co-President and Artistic Director Caroline Scheufele; and at which the decoration designed by the Maison embodied a splendid tribute to the film sets of the great romantic movies. 

Since 1998, Chopard – the Artisan of Emotions – and the Cannes International Film Festival have been jointly writing the history of cinema. As official historical partner to the event, the watchmaker-jeweller dedicates its expertise to the Festival by crafting the legendary Palme d'or in its workshops, along with all the other trophies awarded during the closing ceremony. For this year’s Festival, Caroline Scheufele, Co-President and Artistic Director of the Maison, chose the theme of love, which pervaded all the activities staged by Chopard during the fortnight in Cannes. 

Each year, Caroline Scheufele designs an Haute Joaillerie collection that meets the extraordinary challenge of offering a number of jewellery creations matching the number of Festival editions. This year, that means no less than 72 wonders forming a theatre of light to exalt the stunningly beautiful actresses during their red-carpet appearances. This alchemist’s blend of colours and shapes, expressed through the most precious gems, makes Chopard a key player on the Riviera and the ultimate "Red Carpet Jeweller".

Chopard returns to the Mille Miglia in 2019 for the 31st time both as historic partner and official timekeeper. This year, the Maison’s Co-president Karl-Friedrich Scheufele, a true car aficionado, will compete at the wheel of a Mercedes-Benz 300SL “Gullwing”. For the first time, he will be accompanied by his daughter, Caroline-Marie, heir to the Scheufele family’s passion for racing. Chopard, famous for its connection with historic motoring, will also unveil its latest Mille Miglia Race Edition chronograph and two other new models, the Mille Miglia GTS Power Control and a watch celebrating the centenary of coachbuilder Zagato.