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The story of Caroline Scheufele is one of a little girl with 1000 ideas, an imaginary universe of abstract art and doodles that has given rise to a fairy tale illustrated with 1000 colours, a show with 1000 lights, jewels shining with 1000 fires... Drawing on imaginary journeys and family outings, dreams, passions, aspirations and memories of her childhood, all have nourished Caroline's endless creativity, giving life to the emblematic articulated Happy Clown and overturning the codes of the Maison Chopard through a happy story that takes spectators back to the charm of their own childhoods.

Taking its focus on sustainable luxury to the next level, Chopard is proud to announce the launch of Chopard by Bilum, a line of upcycled luxury creations made in conjunction with eco-responsible French fashion house Bilum. Founded in 2005, Bilum gives a second life to salvaged or forgotten materials, destined to be thrown away. Also known as creative re-use, upcycling is the process of transforming by-products, waste materials, useless or unwanted products into new materials or products of better quality or offering enhanced environmental value.

Ethics meet aesthetics in the Precious Lace diamond jewellery Collection as Chopard disseminates the beauty, classicism and craftsmanship of High Jewellery, translating its refinement into appealingly wearable, charismatically feminine jewels. Gossamer light, echoing the floral patterns, scrolls, swirls and scalloped edges of fine antique lace, the diamond jewellery collection thus unfurls its charms through a variety of creations within which luxury rings, bracelets, necklaces and earrings are hand-crafted in ethical rose or white gold and paired with diamonds and precious stones sourced from Responsible Jewellery Council-certified suppliers. + Read More

In its 25 years of existence, Chopard Manufacture has consistently demonstrated its persistent quest for innovation and excellence, vividly exemplified in the development of its mechanical self-winding flying tourbillon L.U.C Calibre 96.24-L. Since 2019, this movement has been powering a few limited series of the L.U.C watch collection with subtle interpretations intended for devotees of noble watchmaking.

Created more than 20 years ago under the impetus of Chopard's Co-President and Artistic Director, Caroline Scheufele, Haute Joaillerie workshops have enjoyed a fabulous destiny, with their existence punctuated by several major milestones. In the latest episode of this trajectory, and a reflection of this passion for coloured diamonds harboured by the Maison’s creative soul, for Paris Haute Couture Week 2022, Caroline Scheufele will present a selection of exceptional stones including a stunning pink diamond weighing an unbelievable 10.88 carats.

A landmark stone, an extraordinary discovery lighting up the history of luxury jewellery. Named Chopard Insofu (‘insofu’ meaning elephant in Bemba, the language of the people living in the region of origin of the stone), this exceptional and rare stone discovered in the Kagem mine in Zambia is one of the most important ever found in terms of both weight (6,225 carats) and quality. 

Since 2013, Chopard has dedicated a collector’s timepiece to the sign of each Chinese zodiac year, designed on the basis of the L.U.C XP ultra-thin model, featuring a dial adorned using the Urushi Maki-e technique – combining lacquering and gold dust – within a highly symbolic stage-setting and systematically produced in an 88-piece limited series. In 2022, this tradition is embodied in an exceptional version eagerly awaited by collectors and made from ethical 18-carat rose gold: the L.U.C XP Urushi Year of the Tiger.

Bearing ultimate testimony to the expertise and inventiveness of Chopard's workshops, the Alpine Eagle collection welcomes a new 44 mm-diameter chronograph introducing two novel features: on the one hand, a bi-material case crafted in ethical gold and ceramised titanium; and on the other, a calfskin leather strap. Beneath the Pitch Black dial of the new Alpine Eagle XL Chrono model beats the Chopard 03.05-C flyback chronograph movement. The design of this calibre featuring chronometer-certified precision has earned Chopard three patents.

Few women in the watch industry have the reputation of Giorgia Mondani. A true watch lover growing up in a watch obsessed family, Giorgia has written books and created Mondani Web, an online network of trusted sellers and partners.

The Maison’s manufacture in Fleurier is an obvious destination for anyone passionate about watchmaking, but for those - like Giorgia - with little time available, the best place to get to know Chopard is the Chopard Museum, nestled in the heart of the company’s headquarters in Geneva, a stone’s throw away from where components such as the legendary 96 calibre are manufactured.

This festive season Arty the Bear is back with his friends but this time he’s in love! Join Arty and Amy on a magical winter wonderland walk filled with stunning surprises designed by Chopard and help them choose their gifts making the perfect selection for your own loved one.