29 November 2019
Once upon a time there was the whisper of a starlit night.
Wafting on the breeze was a festive scent and the magic of Christmas was well and truly in the air.
The rustling forest exuded fragrant resins and spices, hinting at the scintillating promise of joyful celebrations.
A crystalline dusting of snow lent a muted touch to the landscape, wrapping the peaks in its pristine alabaster mantle.
Footprints traced the golden thread of an odyssey, as Arty the bear cub made his way through the trees.
He knew not where his steps were leading him, yet he was neither alone nor lost; he was simply following his guiding star.
25 November 2019
This Holiday Season, Chopard looked to five high-end influencers known for their unique sense of style to create luxury gift guides filled with wonders for all the dear ones on your list.+ Read More
14 November 2019
In line with its ongoing support of Centrepoint, a foundation providing homeless young people with accommodation, health support and life skills to get them back into education, training and employment, November 13 saw Chopard sponsoring an exceptional dinner at the 50th-anniversary gala, hosted by actor James Nesbitt. Amongst other distinctions, this emotional evening included the presentation of the Achievement Award by Co-President of the Maison, Caroline Scheufele. Especially for the occasion, Chopard also created a 50-piece limited edition of its timepieces from the Alpine Eagle collection, of which part of the proceeds will be donated to the foundation, which is under the patronage of HRH the Duke of Cambridge.+ Read More
1 October 2019
Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.+ Read More
16 September 2019
Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny has collaborated with Chopard to design and launch a Green Carpet Collection (GCC) bag with a sustainable story.
“Chloë is a global style icon”, says Caroline Scheufele, Co-President and Artistic Director of Chopard. “When I heard that Chloe also has a real interest for sustainability, I knew she would be the perfect person to collaborate with to design a special bag for Chopard. True luxury is knowing the story behind the pieces we wear, and I am thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury”.+ Read More
26 July 2019
After Gardens of the Tropics and Gardens of Paradise, Chopard's new Haute Parfumerie collection for men - Gardens of the Kings - pays tribute to the most precious, noble and mythical natural ingredient in perfume - oud.
With Gardens of the Kings, for the first time, an entire Haute Parfumerie collection showcases the world's purest and most outstanding oud - Oud AssafiTM(1) from Jalali Agarwood. More precious than gold, Oud Assafi is ethically and sustainably sourced from the sacred lands of Sylhet – the cradle of Indian oud (Al-Hindi) since time immemorial.
19 June 2019
Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele inaugurated the new Chopard flagship store, surrounded by many celebrity friends of the Maison including Marion Cotillard, Julianne Moore, Christoph Waltz, Colin Firth and Araya Hargate. A celebration that was all about sustainability, thus reflecting Chopard's Journey to Sustainable Luxury.+ Read More
17 June 2019
Chopard loves London was the theme of this very British day of celebrations during which Caroline and Karl-Friedrich Scheufele celebrated the opening of the new Chopard boutique on the city’s prestigious Bond Street. Restored in harmony with its environment as a true family home with a convivial atmosphere, this is now the Maison’s largest European flagship store. The opening cocktail featured numerous references to British culture.+ Read More
11 June 2019
Chopard is announcing the reopening of its London boutique on the capital’s luxurious Bond Street. Larger than ever before, it will thus represent one of the key European flagship stores for the Maison which has some 160 boutiques around the globe. With this prestigious showcase in the heart of one of the world’s most cosmopolitan cities in the world, Chopard is once again asserting its position on the sustainable luxury scene.+ Read More
26 May 2019
Chopard and cinema are engaged in a perpetually renewed love story together. As the jeweller of red carpets the world over, the Maison enjoys adorning actresses and actors with its creations, whether for appearances during the premieres of their films or during the shooting process. In Paramount Pictures’ film Rocketman, Chopard gives a uniquely special touch to Welsh actor Taron Egerton by lending watch and jewellery creations for his performance as Elton John.+ Read More