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Alpine Eagle spreads its wings

Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there.

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The First Accessories Chopard Boutique Opens at Harrods London

Chopard is very proud to unveil the doors to its first boutique worldwide entirely dedicated to its Accessories Collection at Harrods, London.

Located in the Accessories Arcade on the Lower Ground floor of Harrods, this world premiere sales point is a bespoke concept designed by Chopard Co-President Karl-Friedrich Scheufele. Elegantly designed with the Maison’s trademark blue leather and dark precious woods, this latest addition is a warm complement to the existing Chopard Haute Joaillerie Boutique on the Ground floor of the iconic department store. Featuring pens, leather goods, handbags, scarves and clocks, the Accessories Boutique will offer Harrods’ customers the largest selection of items from Chopard’s Accessories Collection.

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Ice Cube Capsule by Marion Cotillard

A fervent environmental activist sensitive to the Journey towards Sustainable Luxury pursued by Chopard since 2013, Marion Cotillard came up with the idea of creating a jewellery set that would embody both her style and her personal idea of responsible jewellery. She wished to share this project with her long-time friend Caroline Scheufele, Co-President and Artistic Director of Chopard, who immediately agreed to devote the expertise of her ateliers to such a purpose. The Oscar-winning actress thus passionately devoted herself to this project, which reflects a fairer form of luxury that demonstrates concern for the men and women who mine raw materials.

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L.U.C XP Il Sarto Kiton

With the L.U.C XP Il Sarto Kiton timepiece, Chopard is introducing its first collaboration with the Kiton Ateliers, masters of Italian tailoring. This strictly limited edition of 100 ultra-flat watches in beadblasted DLC-coated steel is soberly attired with a houndstooth-patterned dial and a slate-coloured cashmere strap lined with red alligator leather.

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Mesmerizingly charming talismans

Life naturally harbours the joy of perpetual motion, as gracefully expressed through the subtle movement of a talisman jewel: the Happy Spirit collection symbolises the cardinal values permeating the Maison Chopard. A jewellery collection imbued with multiple artistic sources, which it vividly embodies through its light effects and pure lines.

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From expertise to emotion

Few Maisons can claim complete control of all watchmaking and jewellery professions. Chopard is one of these select few. Thanks to its skilful Artisans, experts in their respective fields, Chopard workshops are home to a full range of talents giving rise to the most complex watches and the most extraordinary jewellery.

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Chopard to take part in the Selfridges Project Earth campaign

The iconic department store Selfridges is launching PROJECT EARTH, a new major sustainability initiative aiming at tackling climate change with a focus on the luxury industry. Swiss watch and jewellery Maison Chopard, which embarked on a ”Journey to Sustainable Luxury” years ago and has been using 100% Ethical Gold in the production of all its watches and jewellery since 2018, is therefore very proud to support Selfridges’ initiative to promote an eco-friendly shopping by offering an exclusive exhibition specially dedicated to the project.

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Summer Essentials

At Chopard, when the warm weather appears, happiness finds fresh inspiration. An opportunity for celebrating with those we love, for dancing, music or promises of love... Our experts have assembled a selection of talismans to take with you on all your summer adventures.

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Chopard loves cinema
The great films of the Cannes Film Festival

In the course of its 72 editions, the Cannes Film Festival, of which Chopard is an official partner, has awarded prizes to feature motion pictures that have had an enduring impact on the history of cinema. Our film experts have selected six of them, all of which have been awarded the Palme d'or, to be viewed – or viewed again – as often as the fancy takes you.

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Chopard is protecting the health of its customers

Dear Friends of the Maison,

We hope that you and all your loved ones are safe.

As a Family Maison passed on from generation to generation, concern for others and caring have always been among Chopard's core values.

In order to protect the health of our customers and employees, and in accordance with government regulations, we have taken the difficult decision to close a large number of our boutiques around the world.

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