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Above and beyond the creation of exceptional luxury watches and jewellery, the quest for happiness has always been an integral part of the family spirit at Chopard. Surpassing cultural, linguistic, generational and social barriers, happiness unites all of humanity and the International Day of Happiness taking place on March 20th, as it has since it was established by the United Nations General Assembly in 2012, resonates entirely with the Maison’s family spirit.
By choosing to make it the most important day in our calendar, Chopard’s aim is to show its faith in humankind and intrinsic optimism. On March 20th, the Maison is calling on humanity to create a global chain of happiness. Symbolising its own commitment and as part of a number of concrete measures it has already taken for several years, an array of roses will mark the Chopard's actions on this special day.
©Gil Zetbase
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