International Day of Happiness

A Chopard value

Above and beyond the creation of exceptional luxury watches and jewelry, the quest for happiness has always been an integral part of the family spirit characterising Chopard. Transcending cultural, linguistic, generational and social barriers, happiness unites all of humanity and the International Day of Happiness taking place on March 20th, as it has annually since it was established by the United Nations General Assembly in 2012, resonates completely with the Maison’s family spirit. By choosing to make it the most important day in its calendar, Chopard’s aim is to show its faith in humankind, and within the current context, its own intrinsic optimism. On March 20th, the Maison is thus calling on humanity to create a global chain of happiness. Symbolising its own commitment and as part of a number of concrete measures it has already taken for several years, an array of roses will mark Chopard's actions on this special day.

[jazzy feel-good music]


(On-screen text: Chopard)


(On-screen text: Celebrating happiness)


(Shots of Julia Roberts in a white T-shirt and flared pants in front of a screen backlit in purple, filming, posing in her dressing room and laughing.)


(On-screen text: What makes you happy?)


My family, my friends, my health.


(On-screen text: Do you celebrate the Happiness Day?)


Every day to me is international happiness day. Global happiness day.


[camera clicks]


(Each camera click reveals a different black and white photo of Julia on set, knitting, playing around with the team, smiling and laughing, always wearing Chopard jewelry.)


(On-screen text: Chopard wishes you a happy day of happiness)

Chopard X Julia Roberts

Celebrate Happiness

Her family, her friends, her health – watch our exclusive interview to find out what happiness means to Chopard ambassador
Julia Roberts. For Julia, every day is International Happiness Day.

Haute Joaillerie

The glow of diamond heart earrings

In celebration of the International Day of Happiness, Chopard’s Big Heart displays all its caring charm with a pair of diamond earrings joining its Haute Joaillerie collection. Crafted in ethical 18-carat white gold, this latest diamond jewelry spreads a tender glow all of its own with a generously rounded heart featuring over 28 carats of brilliant-cut diamonds.

Chopard Loves Cinema

Feel-Good High Jewelry

See the first exciting episode of Chopard Loves Cinema in which Julia Roberts and Chopard interpret that universal symbol of life and love, the heart, in multiple ways.

Find out more about Feel-Good

Caroline X Joie de vivre

As a family Maison handed down from generation to generation, Chopard has always been driven by humanistic and philanthropic values. More important than creating exceptional luxury watches and jewelry, our family’s goal is to spread positive thinking throughout the world, oriented towards the Joie de Vivre and personal fulfilment of every individual. Be happy! - Caroline Scheufele

Chopard Loves Cinema

Digital series

Discover every episode of our Chopard Loves Cinema campaign, celebrating a shared love of the silver screen with global ambassador Julia Roberts.

Happy Hearts

Discover the episode

My Happy Hearts

Discover the episode

Precious Lace

Discover the episode

Ice Cube

Discover the episode

Haute Joaillerie

Discover the episode

Happy Sport 33 Watch

Discover the episode

Happy Sport 25 watch

Discover the episode

Haute Joaillerie

Discover the episode

New episodes coming soon

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