Above and beyond the creation of exceptional luxury watches and jewelry, the quest for happiness has always been an integral part of the family spirit characterising Chopard. Transcending cultural, linguistic, generational and social barriers, happiness unites all of humanity and the International Day of Happiness taking place on March 20th, as it has annually since it was established by the United Nations General Assembly in 2012, resonates completely with the Maison’s family spirit. By choosing to make it the most important day in its calendar, Chopard’s aim is to show its faith in humankind, and within the current context, its own intrinsic optimism. On March 20th, the Maison is thus calling on humanity to create a global chain of happiness. Symbolising its own commitment and as part of a number of concrete measures it has already taken for several years, an array of roses will mark Chopard's actions on this special day. 

Discover every episode of our Chopard Loves Cinema campaign, celebrating a shared love of the silver screen with global ambassador Julia Roberts.