The Swiss Better Gold Association, a not-for-profit initiative created by Swiss players, from refiners to retailers in the gold supply chain, aims at creating a simple market-driven mechanism that enables formalised gold miners to adopt more socially inclusive and better environmental practices. Some 6,200 miners, both men and women, have benefited from the Swiss Better Gold Association, by complying with Swiss Better Gold Association criteria or its certification systems. In addition, 31,000 people have been helped indirectly thanks to improvements in the incomes of mining families and their communities*.