Sustainability Milestones

As a family-owned Maison deeply attuned to the social and environmental challenges facing the luxury watch and jewellery industry, Chopard has always striven to work in a way that honours both people and the planet. These milestones include some of the actions that have been undertaken to date.


Chopard seeks to increase its vertical integration through its own foundry workshop, the only way to know the exact provenance of the gold used to produce our luxury watches and jewellery.


With a desire to preserve the watch and jewellery-making professions, the Scheufele family creates the first apprenticeship school in Meyrin. It is followed by one in Pforzheim and finally another in Fleurier.


On the eve of its 150th anniversary, the Maison concludes a three-year partnership with the WWF “Tigers Alive Initiative”, a conservation project aimed at protecting tigers from extinction.


Chopard is proud to obtain its first certification from the Responsible Jewellery Council (RJC), a non-governmental organisation promoting responsible business practices from the mine to the shop window.


Chopard unveils "The Journey to Sustainable Luxury", a multi-year programme focussing on improving the environment and the lives of those at the very beginning of the supply chain.

Chopard’s first step in The Journey to Sustainable Luxury is a commitment to support artisanal mines through its partnership with ARM and the unveiling of the first Green High Jewellery Collection. Featuring a delicate luxury cuff bracelet and matching earrings set, the collection is crafted in Fairmined gold using diamonds from RJC-certified suppliers.

Fleurier Ebauches

Chopard opens Fleurier Ebauches, the largest building renovated in accordance with Minergie eco-friendly construction standards in the canton of Neuchâtel.


L.U.C Tourbillon QF Fairmined

Chopard launches a world first: an Haute Horlogerie luxury watch made of Fairmined gold, the L.U.C Tourbillon QF Fairmined.

Palme d’Or Fairmined

Chopard crafts the Palme d’Or in Fairmined gold, representing another world first, this time for the film industry.


Green Carpet Collection

The Maison reaffirms its sustainability ethos with the design of a one-of-a-kind luxury jewellery piece. As part of the Green Carpet Collection, it exquisitely introduces the first traceable and sustainably sourced opals from the family-owned Aurora mine in remote Australia.

Fairmined gold from Bolivia

Chopard dedicates two years to supporting two co-operative mines – one in Bolivia and the other in Colombia – to achieve Fairmined certification. It pledges to buy 100% of the Fairmined gold the mines produce.

Chopard remains at the forefront of the jewellery industry with the announcement of a partnership with Swiss refiner, Precinox, to establish the world’s first secure commercial export route for Fairmined gold from Bolivia to Europe.


Partnership with Gemfields

Chopard announces its new partnership with Gemfields, unveiling a limited-edition Green Carpet Haute Joaillerie collection that incorporates responsibly sourced emeralds for the first time.


The Garden of Kalahari

Chopard unveils The Garden of Kalahari, a unique limited-edition diamond jewellery collection within the Green Carpet collection, crafted from Fairmined gold and an incredible D Flawless diamond - The Queen of Kalahari from the responsible Karowe mine in Botswana.

Swiss Better Gold Association

Chopard joins the Swiss Better Gold Association in order to increase its contribution to artisanal gold miners’ improvement initiatives and thereby to assist with further growth in volumes of responsibly extracted gold.

Ice Cube collection

Chopard launches new pieces as part of its contemporary Ice Cube collection, a minimalist jewellery diffusion line crafted in Fairmined gold.


Ethical Gold

Chopard announces that by July 2018, it will use 100% responsibly sourced gold across all luxury jewellery and watches.

Green Carpet collection

Chopard presents the first responsibly sourced Paraiba tourmaline in its Green Carpet diamond jewellery collection. The stone has been traced at every stage of the sourcing process, from the Mavuco mine in Mozambique to Chopard's workshops, with supporting documents.


The ‘Barequeros’

Chopard partners with the Swiss Better Gold Association on a ground-breaking project to source gold from a Colombian artisanal gold panners community (the ‘Barequeros’), one of the most environmentally conscious gold mining operations in the world.

Green Carpet collection bag

Chopard launches a new chapter in its sustainability journey during the Cannes Film Festival with the introduction of its Green Carpet collection bag, made from responsibly sourced and fully traceable leather.

Alpine Eagle collection

The Alpine Eagle becomes Chopard’s first luxury watch collection to be made in Lucent Steel™, comprising 70% recycled steel.


The Chopard Group publicly commits itself to Science-Based Targets, the leading international initiative for companies wishing to act in favour of the climate and reduce their carbon impact.


Chopard announces that its luxury steel watches – including bracelets and cases – will be made from Lucent Steel™, with a recycling rate of 80% by end 2023, and minimum 90% by 2025.

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