Pushing limits, surpassing oneself
The 2023 race

For the 36th 1000 Miglia, 405 starters (from 28 participating countries) and the lucky recipients of the new Mille Miglia Classic Chronograph watch set out to drive for five days instead of four, racking up more than 2,000 kilometres on their journey from Brescia to Rome and back to Brescia.

A proud 36-year history
Going the extra mile

In 2023, Chopard celebrates one of the longest event partnerships in the luxury watch industry – that between the Maison and the 1000 Miglia, for which Chopard has been the proud world sponsor and official timekeeper since 1988. A regularity race for historic cars that passes through the unique landscapes of the most beautiful parts of Italy.

"The world's most beautiful race"
Enzo Ferrari

A four-decade long brotherhood

For the 35th time since 1989, this year’s 1000 Miglia once again saw Chopard Co-President Karl-Friedrich Scheufele take the wheel of his celebrated ‘metallic raspberry’ Mercedes-Benz 300SL Gullwing. Accompanying him in the navigator’s seat on the exacting race from Brescia to Rome and back was racing legend and close friend Jacky Ickx. After more than 40 years since their first meeting, more than 12 1000 Miglias completed together and a common love of watches and cars, the effortlessly elegant Jacky Ickx has become an integral part of the Chopard family.

behind the wheel
Chopard Ambassadors

The 2023 Team Chopard also included well-known Chinese actor, Zhu Yilong, alongside highly acclaimed endurance racing driver Romain Dumas, both Chopard Ambassadors, at the helm of a 1955 Porsche 356 Speedster. In keeping with tradition, competitors were introduced to this year’s Mille Miglia Classic Chronograph collection commemorating this edition of “the most beautiful race in the world”at a welcome dinner hosted by Karl-Friedrich Scheufele the evening before the start.

Mille Miglia Classic Chronograph 2023
100% Lucent Steel™

In 2023, Mille Miglia embarks on a new adventure as the 40.5 mm Mille Miglia Classic Chronograph watch becomes the first Chopard luxury watch collection to be launched in 100% Lucent Steel™, the Maison’s exclusive REACH-certified alloy produced with 80% recycled content. As well as its surgical quality, Lucent Steel™ is 50 % harder than conventional steel.

Discover the 2023 collection of Mille Miglia luxury watches: chronograph watches for men which are inspired by one of the most beautiful races in the world.

(On-screen text: Chopard presents) 

[fast-paced epic electronic music] 

(On-screen text: MILLE MIGLIA 2023) 

(On-screen text: 1000 Miglia is the vintage car race par excellence, represented by a brand capable of fueling the passions of an increasing number of people, of enhancing the value of territories and arousing emotions, the inclination towards travel, elegance, an attitude that goes beyond the ordinary. A brand experience to be lived all year round, in the sign of the red arrow.) 

[powerful engine sounds] 

(Close-up of a timepiece in the almost-dark, its phosphorescent numbers glowing green.) 

(On-screen text: M M 2023) 

(Vintage black-and-white video of a driver preparing their car for the race, footage of crowds in the streets waiting for the race to begin, the "1000 Miglia" arrow above them.) 

[knocking engine piston] 

(Close-up of a timepiece dial with the race footage reflected in the glass. Close-up of the crown and push buttons, the red second hand moving around the dial.) 

(Vintage black-and-white footage of races.) 

[the cars screech by] 

[brakes squealing] 

(A car speeds around a bend, crowds of enthusiasts cheer.) 

(Close-up of the back of the case of the timepiece, with the words "1000 Miglia" engraved around the edge. The inner workings appear through the glass.) 

(On-screen text: MILLE MIGLIA) 

(Close-up of a watch on a black background between the two words, changing from one colour to another: first the black dial, then the light green dial, then the dark red and the blue and gold.) 

(On-screen text: Mille Miglia Classic Chronograph) 

(On-screen text: COSC) 

(On-screen text: Chopard - The Artisan of Emotions - Since 1860)

Outstanding new design
Power-packed aesthetics

The new design Mille Miglia Classic Chronograph watch features an ultra-legible dial in a selection of colours inspired by automotive bodywork and a superb ‘glass box’ crystal for a magnificently retro look. The bezels, crowns and pushers of the three Lucent Steel™ luxury watches are in this same material, with black, green and red dials respectively; while those of the bi-material model are made from ethical 18-carat rose gold paired with a stunning grey-blue dial.

Mille Miglia watches for men
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