It all began in 1997, when Pierre Viot, President of the Festival at the time, asked Caroline Scheufele, our Co-President and Artistic Director, to redesign the Palme d’Or. Since 1998, the prestigious trophy has been handcrafted in our Geneva workshops, as Chopard is an Official Partner of the Festival
Caroline Scheufele recalls her first meeting with Pierre Viot: “I noticed the Palme d’Or just behind him in his office. I asked to have a closer look and seeing my keen interest, he asked if I would like to come up with a new version for him, a “makeover” of some sort. I was delighted and took on the task with great enthusiasm!The following year in 1998, when the best film in the competition was announced, the audience discovered a Palme d’Or of unprecedented beauty, symbolising the love of cinema. Caroline Scheufele decided to make the Palme d’Or lighter while giving it greater volume and depth. She emphasised the veins in the stalk and the regulation 19 leaves, appearing to have been caught in mid-motion. She also designed the stalk so that it ended in the shape of a heart, one of Chopard’s jewellery emblems. Last but not least, the golden palm rests on a crystal cushion shaped like an emerald-cut diamond.
Completely redesigned by Caroline Scheufele in 1998, this precious trophy with its delicate curves and exquisitely unfurled leaves is secured to a rock crystal cushion. The Palme d'or now crafted with ethical gold certified Fairmined symbolises the love story between Caroline Scheufele and the seventh art. This long-run collaboration revealed Chopard as the official gem-setter of the Cannes Film Festival
Every year, the handing over of the palme d'or contributes to enhance the history of the film making industry. Chopard became an emblematic protagonist on the world’s greatest stage for that magical blend of cinema and glamour.