Official Partner to the Cannes Film Festival

Since 1998, Chopard has formed a glittering duo with the Cannes Film Festival, to which it serves as official partner. The Maison loves Cinema: artisan of the Palme d'Or and all the prizes awarded at the end of the competition, we are also keen to promote the up-and-coming generation of the film industry by yearly presenting the Trophée Chopard to a young actor and actress. Synonymous with glamour, Chopard accompanies the traditional ascent of the steps by adorning the stars with stunning Haute Joaillerie creations from the Red Carpet Collection. « 3, 2, 1, Action ! »

The Quintessence of Glamour
Chopard loves cinema

Over the past few decades, Chopard has expressed the quintessence of glamour through the creation of unique Haute Joaillerie creations adorning the greatest film stars. Julia Roberts, Charlize Theron, Cate Blanchett, Julianne Moore, Sharon Stone, Gwyneth Paltrow, Hilary Swank, Marion Cotillard, Léa Seydoux, Penélope Cruz, Scarlett Johansson, Lupita Nyong’o, Freida Pinto, Fan Bing Bing, Zhang Ziyi, Isabelle Huppert, to mention but a few, have all dazzled on the red carpet wearing Haute Joaillerie treasures crafted by our workshops. Certain images remain etched in collective memory.

Many will notably recall Angelina Jolie in 2007, resplendent on the red carpet in a yellow gown enhanced with daffodil diamonds. And how could one forget the natural and disarming beauty of Julia Roberts, on her first appearance at the 2016 Cannes Festival, strolling around barefoot with her decolletage lit up by a luxury necklace set with a magnificent emerald; or again in 2022, when she chose a glowing necklace adorned with a rare yellow diamond to wear when accompanying Caroline Scheufele to the premiere of Armageddon Time (directed by James Gray) at the 75th Cannes Festival?

(A handshake between a hand wearing an elegant jewel-encrusted bracelet and a hand with a gold palm leaf cufflink.) 

And Caroline is given an extraordinary task: to re-design one of the most coveted trophies in the world of Cinema: the Palme d'Or. 

(Caroline sketches a design for the Palme d'Or trophy. The trophy appears in the hands of acclaimed actors in a series of sepia images.) 

She turned the Festival's emblem into a spectacular jewel. 

[sparkling sound] 

(Caroline poses, smiling, next to a giant, sparkling Palme d'Or trophy. A black and white film reel flits across the screen featuring different versions of the trophy and photos of the winners.) 

Year after year, Caroline outdoes herself. Fervent supporter of the seventh art, she conceives the Trophée Chopard to reward young, promising talents, gifted actors and actresses who give life to unforgettable films. Influenced by her favorite movies, every jewel Caroline creates whispers its own story. 

(Black and white photos of actors with jewelry highlighted in color.) 

Actresses are the muses who inspire her creations. To honor their talents, their ability to make us journey across worlds and cultures, Caroline designs a unique collection for them to shine brighter than ever before: 60 glowing pieces, named after the iconic Red Carpet, celebrating the Festival's 60th anniversary. 

(The number 60 appears in golden script, with an actor holding the Palme d'Or inside the 0.) 

[cameras click] 

(Cameras flash as actors pose on the red carpet.) 

And every year, like a fairy godmother, Caroline adds a piece to the Red Carpet collection, to equal the number of candles blown by the Festival. 

(Against a backdrop featuring the Cannes seaside, a hand holds up an elegant piece of jewelry that changes to show each year's version. The years flit by against a black background with the words "FESTIVAL INTERNATIONAL DU FILM CANNES" in gold.) 

As the partnership grows, the Maison embarks on a sustainable journey, and from the Red Carpet is born the Green Carpet collection. 

(A large red jewel surrounded by a ring of smaller drop-shaped jewels is replaced by a sparkling silver spiral surrounded by green leaf-shaped jewels.) 

To give life to such a world of beauty, it takes a team of dedicated, passionate, and highly skilled artisans, the same excellence that is needed to create cinematic masterpieces. 

(Film snippets of the artisans at work in their workshops flash by, then a flash of white light dims to reveal the lens of an old-fashioned 60s-style film camera.) 

Every year during the famous "quinzaine", the Maison ignites the Cannes Film Festival, creating a haven, a place to relax under the shadow of palm trees, a place to enjoy moments of glory. 

(The sun sparkles on the sea, palm trees are silhouetted against the sky; a woman in a white dress poses on the seafront.) 

The Sun of the Côte d'Azur witnesses wonderful creatures, the rituals of preparing for the marvels of the evening. 

(Close-up of a woman putting on a precious earring. Close-up of a wrist adorned with a L.U. Chopard timepiece.) 

And adding the ultimate touch to perfect gentlemen, Chopard grooms legendary couples of Cinema, to walk up the famous Montée des Marches. 

(A woman in an intricate gown walks up the stairs and disappears in a flash of light at the top.) 

When night falls, Chopard whisks the stars to unforgettable soirées, bringing together a hive of talented artists. 

(Fireworks burst against a night sky in Cannes. Footage of concerts, parties and firework displays.) 

An invitation to celebrate beauty, love, and cinema. United by their dedication to the 7th Art, the love story between Chopard and the Cannes Film Festival carries the promise of a bright future.

(On-screen text: CHOPARD) 


The award
Palme d'Or

Coveted by every film director, the Palme d’Or each year honours the best film in competition. Redesigned in 1998 by Caroline Scheufele, it is exclusively crafted by our workshops as indeed are all the trophies awarded during the Cannes Festival’s closing ceremony. Since 2014, it is also the only film trophy made from Fairmined-certified Ethical gold.

Tomorrow's talent
Trophee Chopard

Created in 2001, each year the Trophée Chopard highlights the international film industry's up-and-coming generation by rewarding both a young actress and a young actor. From Marion Cotillard, to Jessie Buckley, from Niels Schneider to Jack Lowden, as well as Léa Seydoux and John Boyega, Trophée Chopard laureates have repeatedly confirmed the hopes placed in them by pursuing brilliant careers.

Red Carpet Collection

As Chopard’s creative soul, our artistic director Caroline Scheufele has chosen ‘Art’ as the theme of the Red Carpet Collection. Architecture, sculpture, painting, music, literature, dance and cinema: all the noblest forms of human genius will be highlighted in the 76 creations gracing this new Haute Joaillerie collection.

Red Carpet 2023

Since July 2014
100% Ethical Gold

Since 2014, the Palme d’Or has been crafted with ethical Fairmined-certified 18-carat yellow gold, reflecting the responsible approach the Maison has undertaken with its Journey to Sustainable Luxury. By endowing the famous award with this aura of eco-responsibility, Chopard is writing a new chapter in its history, firmly asserting its determination to work on behalf of civic-minded luxury that is respectful of both human beings and the environment.

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Cannes Film Festival