Crafted by Chopard
The Palme d'Or

Sought after by every director, each year the Palme d’Or honours the best film screened at the Cannes International Film Festival. Redesigned in 1998 by Caroline Scheufele, it has since become a radiant symbol of the love story uniting Chopard with the world's most glamorous celebration of cinema. Not only is the Maison responsible for creating the Palme d'Or for the best feature film and the mini-Palme for the best short film, but also all the ceremony awards that each bear its coveted palm branch. Crafted from ethical Fairmined-certified gold, they evoke a rich tapestry of emotions for all who receive them, epitomising the authentic Chopard spirit and unparalleled savoir-faire.

©Gil Zetbase

An emblem since 1998
Redesigned by Caroline Scheufele

It all began in 1997 when Caroline Scheufele met Pierre Viot, then director of the Cannes International Film Festival. While she was attentively examining the Palme d’Or displayed in Pierre Viot’s office, he invited her to redesign a fresh interpretation of the legendary trophy. For this devoted film-lover, it was a new challenge that she took up with great enthusiasm, committing her boundless inspiration and creativity to one of the film industry’s most highly desired awards. The following year, at the closing ceremony of the 1998 Cannes Festival, the new Palme d’Or was unveiled to the world in the form in which it still exists today.

The Palme d'Or
The ultimate precious emblem

As the one and only jeweller granted the right to craft the Palme d'Or, the most prestigious of all cinematography awards, Chopard has cultivated exceptional ties with the Cannes Film Festival since 1998. Made from Fairmined-certified ethical gold since 2014, this iconic trophy, representing the starting point of this peerless partnership, symbolises the Maison’s love of cinema as well as its commitment to sustainable luxury.

Artisans of emotions

"Since 1998, Chopard Haute Joaillerie artisans have been crafting the Palme d'Or award, a stylized golden palm branch."
"A radiant symbol of the love uniting Chopard and the glamorous Cannes International Film Festival, the Palme d’Or was redesigned by Caroline Scheufele in 1998."
"The Palme is made of 118 grams of ethical Fairmined-certified 18-carat yellow gold in our workshops, where our Artisans also produce the dainty rock crystal cushion, shaped like an emerald-cut diamond, on which the golden palm leaf rests."

Fairmined gold
Sustainable and responsible luxury

For many years, Chopard has demonstrated its commitment to corporate responsibility, placing it at the very core of its values. A member of the Responsible Jewellery Council (RJC), which plays a leading role in establishing environmental, social and ethical standards, in conjunction with Eco-Age founder, Livia Firth, the Maison has created a programme named The Journey to Sustainable Luxury, launched in 2013. The Green Carpet Collection also saw the light of the day the same year. The Maison thereby undertakes to source its materials from suppliers openly justifying responsible practices on both social and environmental levels. The creation of a Palme in ethical Fairmined-certified gold bears further testimony to Chopard’s dedication to sustainable and responsible luxury.

Chopard Cannes Film Festival
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