Spreading the message
Green Carpet Challenge
Our collaboration with the Green Carpet Challenge (GCC) and Eco-Age is key to engaging the public on sustainability issues through high-profile events. The GCC is regarded as the leading force in sustainable fashion worldwide and since its launch, it has involved all the major fashion designers in the world along with an array of A-List celebrities on the biggest red carpets worldwide. By joining this initiative, we are raising awareness about the stories behind our beautiful luxury jewellery creations.
All materials featured in our Green Carpet Collections are assessed by Eco-Age for their environmental and social credentials. Additionally, the provenance of raw materials is carefully evaluated. Whilst the standards outlined in our Code of Conduct for Partners are applied to all the materials used in everything we make, in the Green Carpet Collections we have focused on key materials, such as diamonds, black opals, emeralds, and Paraiba tourmalines, in order to drive change in the supply chain.