Much like the history of the St. Moritz, the creation of the Alpine Eagle is story of family and the evolution of tradition from one generation to the next.
Nearly 40 years ago, when Karl-Friedrich Scheufele convinced his father to produce a steel watch that would suit the sophisticated but active community of St. Moritz, an icon was born.

Years ahead of its class in both form and function, the St. Moritz became the definitive sport-chic timepiece.
Today, history has repeated itself in the most beautiful manner possible as a generation later, father and son meet again and the Alpine Eagle is created. This modern re-invention of the St. Moritz is testament to three generations of ingenuity and expertise.