FAIRMINED GOLD: PAVING THE WAY TOWARDS SUSTAINABLE LUXURY
WHAT IS FAIRMINED GOLD?
FAIRMINED gold is ethical gold extracted by Artisanal and Small-scale miners certified under the FAIRMINED standard. Buying FAIRMINED metals is supporting responsible certified miners and their families that follow strict requirements for social development, environmental protection, labor conditions and economic development in their mining communities.
FAIRMINED gold is the achievement of the world’s pioneering and industry leading network of responsible Artisanal and Small-scale miners. An initiative and movement lead by and for the miners.
CHOPARD AND THE ALLIANCE FOR RESPONSIBLE MINING: PROMOTING FAIRMINED
Chopard has joined forces with the Alliance for Responsible Mining (ARM) to support and enable mining communities in Latin America to reach FAIRMINED certification. Together with ARM, Chopard funds several initiatives which aim improving working conditions of the mining communities and enhancing a better control of the environmental impact of their activities. Working alongside with ARM, Chopard became the first watch & jewellery brand to support and enable mining communities to reach Fairmined certification.
Chopard is committed to provide a stable route to the market and a fair deal for the miners and their communities when selling their gold. Since the commencement of the partnership, we purchase Fairmined gold, directly linking us to the Artisanal and Small-scale Mining (ASM) communities. This personal connection to the miners is a continuous source of pride and an inspiration for the extraordinary creations we have crafted since the beginning of our Journey towards the sustainable luxury.
OUR FIRST CREATIONS USING FAIRMINED GOLD