[A sustained note in the background]
(On-screen text: Chopard presents)
(Jean-Claude puts sheets of paper covered in pencil drawings onto a desk and begins to sketch ideas, including a facetted heart shape surrounded by teardrop-shaped jewels. He briefly holds up a sparkling piece of jewellery made from his design.)
In the early days I wanted to design advertising graphics. But the meanders of life led me to begin designing jewellery.
(On-screen text: ART, from the Latin ARS, ARTIS. Talent, skill, dexterity.)
[Soft piano music plays]
(On-screen text: The word ART becomes ARTISAN.) (On-screen text: From expertise to emotion. Chopard)
(A black and white graphite sketch of the palm of a hand, surrounded by the words EXPERTISE, CREATIVITY, EMOTION.)
The hand is a prodigious tool.
(A portrait of Jean-Claude.)
(On-screen text: Design Drafting Artisan)
It is an extension of the soul.
(Jean-Claude sits at his drawing board, sets up his equipment and begins to draw.)
I started working for Chopard 18 years ago.
(On-screen text: Sketch the future jewel)
(Jean-Claude begins to trace out lines with a mechanical pencil that transform into floral shapes and begin to take on the form of the heart-shaped piece of jewellery.)
My work is driven above all else by a passion for drawing. A design often begins with a research stage, making sketches. We tend to say that we are like sponges, we feed on everything. It can be a small architectural detail, or the exhibition we're going to see, it can be a stroll, autumn leaves underfoot… And then one shape summons another. And then at some point, we are drawn to a composition, and begin to develop it.
(On-screen text: Inking the final drawing)
(Jean-Claude traces over the outlines of his drawing using a black liner.)
Our mission, is to create designs that are relevant, in other words, that satisfy me from an aesthetic point of view.
(On-screen text: Adding colour)
And these designs encounter a sense of belonging in others, they stimulate emotion, leading to the purchase.
(Jean-Claude uses ink pens in different shades of blue and purple to colour his design, adding glints and reflects with white gouache paint.)
At that moment I feel that I have succeeded in my mission. On a more personal note, what I like about a piece of jewellery, is when there's a little touch of humour, of mischief. The emotion that I sometimes feel, is when the hand has finally succeeded in accurately translating the idea that I had in mind.
(Jean-Claude holds up the finished piece of jewellery next to his original design and studies it proudly.)
I consider myself a craftsman. To me, drawing is like words, it's a means of expression, it's a language, it's my language anyway.
(On-screen text: Chopard - The artisan of emotions - Since 1860)