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Nearly 40 years ago, when Karl-Friedrich Scheufele convinced his father to produce a steel watch that would suit the sophisticated but active community of St. Moritz, an icon was born. Years ahead of its class in both form and function, the St. Moritz became the definitive sporty-chic timepiece.
Today, history has repeated itself in the most wonderful manner possible, as a generation later, father and son meet again and the Alpine Eagle is created. The modern re-invention of the St. Moritz is testament to three generations of ingenuity and expertise.
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