AUDACITY & CREATIVITY
Audacity and creativity are the source of Chopard’s innovation and originality. They meet and merge when work and inspiration combine as a driving force, underpinning the perseverance and determination shown in the vibrant day-to-day life of the Maison, its winning and adventurous attitude and culture of courage.
These values determine the entrepreneurial dimension along with determination to move ahead to take fresh challenges, including industrial ventures such as the creation of Chopard Manufacture, they suffuse the artistic dimension, which embraces heritage while constantly looking to the future, guided by the tastes, passions and talents of the Scheufele Family.
Through a dynamic approach to cutting-edge Research & Development, which serves to explore and develop processes and materials that are unprecedented on the market, Chopard’s creative audacity drives a new technical dimension.