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Sealed in 1988 when Chopard became world partner and official timekeeper to the fabled 1000 Miglia, this now inseparable bond inspired the creation of an eponymous luxury sports watch collection launched that same year.
Each spring, the prestigious endurance rally sees more than 400 historical cars competing along an enchanting route running from Brescia to Rome and back.
[Music playing]
(On-screen text: Chopard Mille Miglia)
(A man gets ready to drive, he puts on leather gloves and sunglasses. On his wrist, he is wearing the Chopard Mille Miglia watch, with perforated leather bracelet. He turns the key in the ignition to start the engine.
Karl-Friedrich Scheufele is in a garage. Behind him, a red car and a shelf full of tyres. The Chopard Mille Miglia watch is laid on the picture of a field with “Chopard” written in sporty font behind.)
(On-screen text: Karl-Friedrich Scheufele - Co-President of Chopard)
[Karl-Friedrich Scheufele]
The Mille Miglia partnership is the best way to express our passion for mechanical engineering, style and sporty elegance.
(A man in a tuxedo is wearing the Chopard Mille Miglia GTS watch on his wrist. Various shots of Italian monuments. A man wearing Chopard leather gloves and a Mille Miglia watch on his wrist changes gears in his car, driving along a city street in Italy)
All of this you find in the Mille Miglia and you find in the watch collection that carries the same name.
(The Chopard Mille Miglia watch with its gleaming bracelet)
[A car engine rumbles]
You just have to open your eyes, look around and everything around you is Italian dolce vita.
(Several quick shots of the Colosseum in Rome, the Italian countryside, an old car accelerating.)
The spectators, the way people dress, the people sitting in cafés, enjoying the Mille Miglia.
(Old cars driving down an Italian city street, passers-by waving)
This only happens in Italy. Everyone taking part.
(Various shots of old cars driving on the road during the Mille Miglia race)
[A car accelerating]
(Several shots of people wearing Chopard watches on their wrist)
As soon as I sit in the car, I switch off and am completely focused on my driving and I forget about everything else that was there before.
(Karl-Friedrich driving a race car)
[A car accelerating]
(Aerial shot of Karl-Friedrich’s car driven along the countryside)
(On-screen text: Chopard - The artisan of emotions since 1860)
"The love of driving Classic Cars is definitely in our blood"
- Karl-Friedrich Scheufele
The 1000 Miglia is a story of passion for the Scheufele family, a passion transmitted from generation to generation. All the members of the family have taken part in or attended the 1000 Miglia under the Maison Chopard flag. In 2019, Karl-Friedrich Scheufele welcomed his daughter Caroline-Marie into the passenger seat, the latest family member to be infused with a passion for classic cars that can be traced back to her great-grandfather who began collecting interesting automobiles as long ago as the 1950s.
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