Privacy Policy

1. Introduction

2. The Collection Of Your Personal Data By Chopard

• 2.1 What is Personal Data and how do we collect it?

  Personal data (“Personal Data”) is information about you (as an identified natural person) or information which allows us to identify you. We may collect Personal Data in various ways and circumstances, including:

  • When you visit any of our Chopard Platforms, particularly when your register on our websites, create an online account to facilitate any orders, or fill out our Contact Us Form;
  • When you visit our boutiques, points of sale or offices;
  • When you purchase a Chopard product or request customer service;
  • When you interact with us via email, telephone, our website, or other means;
  • When you fill out any forms in our boutiques, customer service centers or during Chopard events, including the Client Form (printed or electronic);
  • Through some of our commercial and advertising partners (always with your explicit consent);
  • When you share information publicly on the internet or social networks.
• 2.2 What kind of Personal Data do we collect?

  Although the meaning of Personal Data may vary among the jurisdictions in which we operate, we may collect information that may constitute Personal Data which you provide to us, depending on the purpose and the way you interact with us, which may include the following:

  • Contact information and contact preferences (for instance, your name, postal address, email address and telephone number);
  • Identifying information such as your date of birth, marital status, and gender;
  • Information provided in relation to purchases and transactions (credit card information and information required by anti-money laundering laws);
  • Customer service information regarding your experiences with our products (such as customer service requests, comments, feedback, complaints and repair history);
  • Other personal information, including: information regarding your personal and/or professional interests and preferences; your professional situation (professional title, company/employer, professional contact details); and other personal interests (sports, leisure); and
  • Additional categories of Personal Data, such as nationality, demographics, and other information regarding your lifestyle;
  • Employment information such as education & training history.

   In addition to the information you provide to us, we may also collect information by other means that does not by itself identify you, but which may, if combined with other data sets, constitute Personal Data, such as:

  • Information relating to the use of Chopard Platforms, including your IP address and other browsing data (including the browser and type of device used) through the use of cookies or similar technology installed on your device. Certain cookies are needed to ensure that Chopard Platforms function properly, and others are used for analytic purposes, which help us to provide you with more customized services and a better digital experience. Please consult our Cookie Policy to obtain detailed information about cookies, web beacons and other technologies we use and how to change your preferences;
  • Images taken through our video surveillance system in Chopard boutiques, points of sale or offices; and
  • Information that you share publicly on third-party social networks as part of your interaction with Chopard or not.
• 2.3 On which ground(s) may we collect your Personal Data?

  We will only collect Personal Data from you when you provide express and unambiguous consent for us to do so, or if there is another permissible basis for collection (e.g. to fulfill a contract, or other legitimate interest). We process your Personal Data only to the extent that at least one of the following legal provisions applies:

  • You have given us consent to process certain Personal Data (e.g., to use our Chopard websites, to receive newsletters, to be contacted through the “Contact Us” form, etc.), or otherwise voluntarily provide information to us (e.g., when you post photos, product reviews, or other information to our blog, publicly-available bulletin boards, or other forums on our Chopard Platforms or other Services).
  • You have given us explicit consent for the processing of additional categories of Personal Data including data revealing racial or ethnic origin, biometric data, or data concerning health.
  • Processing is necessary for the performance of a contract (such as information related to your purchase, repair order or other services we provide), or in order to take steps at your request prior to entering into such a contract;
  • Processing is necessary for compliance with a legal obligation to which we are subject;
  • Processing is necessary for the purposes of the legitimate interests that we pursue (e.g. security purposes, personalized maintenance advices, personalized services and products offers), and in such instances, we will identify the legitimate interest and determine whether processing your Personal Data is necessary to achieve it while balancing that interest against the interests, rights, and freedoms of individuals.  

3. The Use Of Your Personal Data By Chopard

• 3.1 For what purposes do we use your Personal Data?

  We may use and/or disclose your information in a number of ways, including:

  • a) Marketing and promotional purposes

    To provide you with marketing information and/or promotional services and enhance our marketing strategy, such as:

    • Sending you personal invitations to Chopard events;
    • Sending you corporate communications including content and news about the Chopard world (e.g. the opening of new boutiques) and marketing communications (advertising offers including custom audiences on social media, gifts and catalogues) adapted to your interests and personal preferences ;
    • Sending you the Chopard e-newsletter so that you will be the first to know about our creations, events, initiatives and personalized services corresponding to your interests and personal preferences;
    • Creating customer profiles and targeting different groups of customers;
    • Sending you satisfaction surveys to improve your experience at Chopard. 

    Targeted advertising: In order to adapt our communications and advertising offers to your interests and personal preferences and manage the effectiveness of our marketing strategy, we use tools, technologies and services from third parties such as advertising agencies and analytical tool providers.

    We can then create a summary of your preferences based on information that you have provided us with as well as your purchase history.

    We can also create custom audiences (comprised of people who filled in the Client Form, visited our website or connected to the Chopard Platforms) on platforms used by third-party applications and/or social networks (Google, Facebook, Instagram) through cookies or by converting your email address (as well as other information communicated in our Client Form) into a unique anonymized value that can be matched by third-party applications and/or social networks with a user on their platform. This process is used to post targeted advertising of our products and services, intended for you and depending on your interests and personal preferences, on these platforms.

    You can choose to not receive these types of advertisements by accessing the cookie control tool and de-selecting the category “cookies for a targeted advertisement”. However, we do not control third-party targeting technologies even if they are associated with the Chopard Platforms or our advertisements. We suggest that you consult the general use terms and conditions, usage policies, privacy policies and other practices of the third-party applications and social networks with regards to the collection, storage and sharing of your Personal Data.

    We will only use your Personal Data for marketing and promotional purposes when you give us your consent to do so.

  • b) Business purposes

    To facilitate our business relationship with you, and other legitimate business purposes, such as to:

     

    • Process your orders, purchases and deliveries;
    • Create your online account with Chopard, to facilitate your online purchases;
    • Provide you with customer service.

    
    

    
    

  • c) Support purposes

    To provide support regarding our Chopard Platforms, our products, and your overall experience with us, including to:

    • Provide you with information about our Chopard Platforms, products and services;
    • Answer your questions and requests, and respond to your feedback;
    • Administer, maintain and optimize our Chopard Platforms, and

    ▪       Provide support and security services.

  • d) Legal purposes

    To comply with the law, including to:

    • Prevent fraud and other prohibited or illegal activities, and guarantee the safety and security of our Chopard Platforms, boutiques and offices, and individuals;
    • Report to law enforcement any information – including Personal Data – related to the use of our Services used to further any unlawful activity or activity we in good faith believe to be unlawful;
    • Comply with our billing and accounting requirements and associated legal responsibilities;
    • Respond to a lawful and enforceable request by law enforcement, judicial body, or other public authorities, or in connection with a legal or regulatory obligation (e.g. anti-money laundering obligations and requirements). In such instances, we will disclose your Personal Data upon receipt of a court order, subpoena, or other lawful and enforceable process, or where otherwise required by law.
• 3.2 How long may your Personal Data be stored?

  We may store or otherwise process your Personal Data as long as it is necessary to satisfy the purposes described in this Policy, to enable your continued use of our Services, as may be required by applicable law, as necessary to protect our rights and interests, to satisfy a legal obligation, to satisfy a security imperative for another time period, or as otherwise communicated to you. Your Personal Data will be stored in a manner compatible with legal obligations, available technology and cost of implementation.

  When your Personal Data has been collected and/or processed based on your consent, you can later withdraw your consent. Additionally, in some instances you can exercise your “right to be forgotten” before the purpose of the processing is completed. In such instances, we will no longer store your Personal Data. Please see the “How Can You Contact Us?” section below for information on how you can exercise these rights.

• 3.3 May we share your Personal Data with other Chopard Platform users/visitors?

  Chopard may allow you to share information you choose to submit through the Chopard Platforms with other users and visitors. If you so choose, Chopard will share your information with other Chopard users and visitors to our websites who you interact with. For instance, we may provide and make publicly available information that you choose to give when posting to a public-facing Service on a Chopard Platform, such as a bulletin board or a product review. This information may include your name, your opinions or impressions, and other information that you choose to include. We may also share any additional information that you have consented for us to share.

  
  

• 3.4 May we share your Personal Data with third parties? If so, with whom?

  We do not sell your Personal Data in exchange for monetary compensation. We may share your Personal Data within the Chopard Group and with certain authorized third parties in the following cases:

  • For use by authorized service providers to support us in our business operations (e.g. to deliver products; allow payment authorization; for the organization of events or to send our Chopard e-newsletter; to support, manage and maintain our Chopard Platforms; mitigate risk; help prevent fraud and promote trust and safety; etc.);
  • In relation to a merger, sale, financing, acquisition or other transaction involving all or a part of Chopard with another company;
  • In response to a lawful and enforceable court order, regulatory inquiry, or any other third party where required by law, in connection with a legal claim or proceeding, or to combat fraud; and
  • To report to law enforcement any use of our Services to further any unlawful activity or activity we in good faith believe to be unlawful.

  We expect third parties to provide necessary guarantees of confidentiality and security and to take appropriate organizational and technical measures in compliance with the applicable laws. Please be aware, however, that any third-party’s use of your information may also be governed by their respective privacy policies. 

• 3.5 May we transfer your Personal Data outside the United States of America, Switzerland or European Union?

  When we share your Personal Data under the described circumstances above, we may transfer it to a destination outside the United States of America, Switzerland or the European Union. In any case, such transfers will be only executed if the competent authorities have confirmed the adequacy of the country's level of protection, or if we can offer you other adequate and appropriate safeguards as required under applicable data protection legislation. You can obtain additional information on the appropriate safeguards by contacting us (see the section “How to Contact Us” below).

4. Your Rights

• 4.1 What rights do you have regarding your Personal Data?

  Chopard will ensure that you can exercise your rights pertaining to your Personal Data, including rights as provided by various data protection laws. Chopard therefore informs you that, where applicable under relevant law, you are entitled to:

  Access: You have the right to know what Personal Data have been collected about you – such as the categories of Personal Data – and how such Personal Data have been processed. You may access your Personal Data upon simple request – that is, you may receive a copy of such data (if requested), unless such data is made directly available to you, for instance within a personal account;

  Access to Direct Marketing Information: You may obtain access upon simple request, and free of charge, to the categories of Personal Data shared with third parties for direct marketing purposes, including the list and addresses of those third parties (if applicable);

  Rectification/Correction: You have the right to request changes to inaccurate Personal Data should it be inaccurate, incomplete, or obsolete;

  Deletion and the “right to be forgotten”: You have the right to request that we delete certain Personal Data we have collected from you from our records and from our service providers’ records subject to certain exceptions. In certain circumstances, you may also have the right to be forgotten. This is not an absolute right. Where applicable, you have the right to withdraw your consent for the processing of your Personal Data at any time, and may do so by any of the means described below under the “How to Contact Us” section below. If you desire to withdraw your consent, you may exercise the right to have data erased. Note that it may not apply in circumstances in which your Personal Data is otherwise lawfully processed, and this right may not affect the lawfulness of that processing.

  Object: You may declare that you do not want your Personal Data processed (in whole or in part) at any time, where it has been collected and processed based on Chopard’s legitimate interests. Please note we may ask you to justify your request by explaining to us your particular situation.

  Restrict processing: You have the right to limit the processing of your Personal Data – that is, to limit the way we use your Personal Data. This is an alternative to exercising your “right to be forgotten.” This right is also not an absolute right, and will apply in certain circumstances.

  Be informed: You have the right to obtain any and all information regarding the processing of your Personal Data, including the legal bases and business/commercial purpose for collection/processing, the sources of collection, and the categories of third parties with whom your Personal Data is shared. This right applies to information that is clear, correct, comprehensive and easy to access.

  Data portability: You have the right to transfer (or to ask for the transfer of) your Personal Data from one electronic processing system to another electronic processing system.

  Restrict automated decision making or profiling: You have the right not to be subject to a decision based solely on automated processing, such as profiling.

  Lodge a complaint: You have the right to lodge any complaint that you may have with a supervisory authority.

  Non-Discrimination: You have the right, under relevant laws, to non-discrimination in the Services or quality of Services you receive from us for exercising your rights, including the right not to be denied Services, charged different.

  “Opt-out”: Under certain laws, you may also have th right to “opt-out” of having your Personal Data sold to a third party. However, Chopard does not sell your Personal Data to any other party. Only in the case of a merger, sale, financing, acquisition, or other transaction involving all or part of Chopard may your information be involved in a transaction.

• 4.2 What specific rights do you have if you are a California resident?

  Under California Civil Code sections 1798.83-1798-84, California residents are entitled to ask us for a notice describing what categories of Personal Data Chopard shares with third parties or affiliated companies for those third parties or affiliated companies’ direct marketing purposes. That notice will identify the categories of Personal Data shared, and will include a list of the third parties and affiliated companies with which it was shared, along with their addresses, during the immediately prior calendar year (e.g. requests made in 2018 will receive information about 2017 sharing activities). If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Chopard Customer Service, 75 Valencia Ave., Suite 1200, Coral Gables, FL 33134, USA. 

   

  In your request, please specify that you want a “Chopard California Privacy Rights Notice.” Please provide sufficient information for us to determine if this applies to you, and please also attest to the fact that you are a California resident and provide a current California address for our response. Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this address. Please allow 30 days for a response.

• 4.3 What else should you know about your rights?

  These rights may be subject to exceptions or limitations (e.g. when your Personal Data have been processed for security purposes or stored for legal or contractual obligations) and must account for available technology and the cost of implementation.

   

  In certain cases, we will need to verify your identity before processing a request you may have based on the above-mentioned rights. This verification is made with the purpose of protecting your privacy and maintaining security.

   

  For ”right to be forgotten” requests, we will undertake a good faith effort to accommodate requests for access to or deletion of Personal Data. However, these requests may be subject to the evaluation of additional factors, including disproportionate burden or expense, or the risk to the rights, including the privacy rights, of others.

   

  We will strive and work to resolve any inquiry you may have regarding our privacy practices. EU residents may also file a complaint before a competent data protection authority regarding the processing of your Personal Data. While we suggest that you contact us beforehand, if you wish to exercise this right, you should contact the competent data protection authority directly.

  If you have any questions, would like to exercise any of these rights, or if you need any assistance with privacy related matters, please contact us as described in the “How To Contact Us” section below. We will take the necessary steps to respond to you as soon as possible. 

• 4.4 Your choices on collection and use of your Personal Data?

  You may change certain preferences in your Chopard Platforms account regarding the sharing and use of your information by visiting your account settings. Please note that some functionality may be impacted depending on the preferences you choose.

   

  Chopard also offers individuals the opportunity to choose or “opt-in” to receive emails or other communications from us and/or our partners regarding offers, products, and services we feel may interest you. As noted above, we will ask you if you want to receive such emails and obtain your consent before we begin sending them to you. If you have opted in to receive such communications from us but later decide you do not want to receive solicitations from us or our partners, you always can “opt-out” by accessing and editing your account settings to no longer receive such offers and mailings, by following the “unsubscribe” directions attached to such emails, or by contacting us as described in the “How To Contact Us?” section below.

   

  You also have the ability to change your browser’s and your device’s cookie settings, as described in our Cookies Policy.

• 4.5 How can I update and correct my information?

  As noted above, you can update or correct the Personal Data we collect from or about you. You can always update your basic account information by logging into your account. If you need to access, update, or delete other Personal Data, please contact us at the address below. Note that we may limit additional requests to modify your Personal Data, such as if your request impacts other users’ privacy, concerns information that Chopard does not possess or control, is repetitive, is unlawful, or requires technical means disproportionate to the request.

• 4.6 To whom should you address any request about your Personal Data?

  All Personal Data collected by Chopard is controlled by us. As a controller, we determine the purposes and means of the processing of your Personal Data.

   

  Specifically, Chopard’s address as a data controller is:

   

  Le petit-fils de L.U. Chopard & Cie SA rue de Veyrot 8, 1217 Meyrin 1, Geneva, Switzerland.

   

  If you would like to exercise any of your rights as described in this Privacy Policy or if you have any question or concerns about this Privacy Policy, please contact us (see below).

• 4.7 How Do You Contact Us?

  There are several ways you can contact us at Chopard:

  • Through the “Contact Us” form (www.chopard.com/us/contact-us)
  • By phone, toll free, at 1-800-CHOPARD (1 -800-246-7273, Mon-Fri, 9.00 a.m. to 5.00 p.m. ET)
  • By writing to the Chopard Customer Service, 75 Valencia Avenue, Suite 1200, Coral Gable, FL 33134, USA
  • By writing to the Chopard Data Protection Office, Rue de Veyrot 8, 1217 Meyrin 1, Geneva, Switzerland
  • By email (dataprotection.office@chopard.ch)
  • By signing the consent withdrawal in the Client Form (only to withdraw your consent).
• 4.8 How do we protect your Personal Data?

  We take reasonable and appropriate technical, organizational, physical and administrative security measures designed to protect any Personal Data we process from loss, misuse, unauthorized access, disclosure, alteration and destruction. Nevertheless, even if we strive to protect your Personal Data as much as possible, no transmission system or data network can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of the information you transmit on our Chopard Platforms when transferred through the Internet on unsecured networks. You therefore acknowledge that there are data security and privacy limitations inherent to the Internet, and that the security, integrity, and privacy of any and all information exchanged between you and Chopard, and between you and other Chopard users, cannot be guaranteed.

• 4.9 How do we protect your Personal Data if you are under 16?

  Note to children under 16: All of Chopard’s Services – including the Chopard Platforms – and are not intended for or directed to anyone under 16 years of age. We will not knowingly collect or otherwise process (particularly through our Chopard Website) any Personal Data from anyone under the age of 16. If you are under 16, do not attempt to register for or use any Service provided by Chopard, and do not provide us any Personal Information about yourself. Please ask one of your parents (or another legal guardian) to purchase goods, use our Services, register and/or fill out the Client Form on your behalf. Please do not submit any of your Personal Data to us. Should we discover or be informed that we have mistakenly collected your Personal Data, we will immediately delete such information from our records.

   

  Note to parents or other legal guardians: We will not intentionally collect (or otherwise process) any Personal Data from your children if they are under 16. If you are concerned that your child has registered on our Chopard Website or submitted any of their Personal Data to us and you wish to delete them, please contact us via the methods set out above and provide written or official documentation establishing parental or guardian status.

  
  

• 4.10 How do we use third party links and related contents?

  Please note that Chopard is not responsible for the content or practices of third party websites or services to which Chopard may link through our Chopard Platforms. Your interaction with all third party service providers’ websites is governed by the applicable third party privacy policies. We encourage you to review the privacy policies of such third party providers before using their websites or services.

5. Changes To This Privacy Policy

• 5.1 May we change this Privacy Policy?

  We reserve our right to change this Privacy Policy at any time. The most current version of our Policy is accessible on our Chopard Platforms at all times. A notification regarding any substantial changes to this Privacy Policy will be posted on our Chopard Platforms. Notwithstanding, it is your responsibility to stay abreast of any changes made to our Privacy Policy. We encourage you to review the Policy from time to time to ensure that you are familiar with our practices, and aware of any changes. 

  This Privacy Policy was last updated on July 1st, 2023.