Chopard loves cinema, as is vividly illustrated by its latest campaign inspired by behind-the-scenes moments with its Global Ambassador, Julia Roberts.
As official partner of the Cannes Film Festival since 1998, in 2023 the Maison will once again accompany numerous film actors, directors and professionals for the 76th edition of the world's greatest cinema event. In addition to crafting the legendary Palme d’Or and closing ceremony trophies, Chopard will also honour the promising careers of a young actor and actress with its prestigious Trophée Chopard.
This year, Caroline Scheufele has chosen 'Art' as the theme for the Maison's glamorous annual grande soirée and coveted Red Carpet Collection. This will encompass a dazzling display of all the noblest forms of human ingenuity, from architecture and sculpture to painting, music, literature, dance and of course – cinema.
Crafted in the same workshops as the Palme d’Or, the 76 Haute Joaillerie masterpieces in the Red Carpet Collection will bring Chopard's signature emotion to the traditional staircase ritual, illuminating the ensembles of many of the stars as they promote their films. Alongside showcasing the Maison's luxury watches and jewellery expertise, the Chopard Rooftop at the Martinez Hotel will set an unmissable scene for experiencing the excitement of this iconic Cannes fortnight.
