Memory of a golden age
Legacy

By overturning the codes of watchmaking and luxury jewelry in the mid-1970s, Chopard accompanied the changes of an era marked by the freedom of women and the liberalization of society. The Maison pays tribute to this victorious past that forged its identity.

Forever Happy Sport

An explosion of colors and extravagance, a turning point, an icon and the watch most collected by women: Happy Sport is all this and so much more. The embodiment of Caroline Scheufele’s passion and joie de vivre, from their birth in the 90s to the present, Happy Sport models have epitomized a noble legacy of casual chic style in a kaleidoscope of more than 1,000 variations – each one infused with the spirit of Chopard’s Co-President and Artistic Director. A powerful metaphor of the emancipatory momentum women experienced in the 20th century, the Happy Sport watch sealed Chopard’s place in contemporary watchmaking and continues to stage a fascinating and perpetually creative show in which women play a starring role. Happy Sport is forever.

[music plays] 


(On-screen text: LEGACY) 


(Against a silvery background, the letters of the word LEGACY rain down, each bearing a pattern reminiscent of one of the Happy Sport watches.) 


Overflowing with fearless creativity, an explosion of colors and extravagance, Chopard established iconic watches. 


(Stars sparkle on a black background, different watches with colorful designs and sparkling jewels appear. The stars draw together to form the shape of a timepiece, then the word "Chopard".) 


(On-screen text: FOREVER HAPPY SPORT) 


Guided by a unique family spirit, Caroline Scheufele created an icon in women's watches: Happy Sport. 


(Multiple black and white family photographs flit by and end on a photo of Caroline that zooms in. A flash of white light reveals a Happy Sport watch that forms the "O" in the word ICON.) 


(On-screen text: HAPPY SPORT) 


(Hands reach out, holding or wearing different Happy Sport watches, diamonds dancing within.) 


Instantly recognizable as an original, forever present in our lives, an icon represents a turning point, a step forward, a new horizon, a revolution, a symbolic moment, a pioneer, an advocate. They are forever remembered. 


(Different Happy Sport ads flash by, from old to new, always featuring the watch's dial at the center of the screen.) 


Happy Sport, a pinnacle in women's watches. The watch that sealed Chopard's fate in the world of contemporary watchmaking. 


(The C of the Chopard symbol floats in a starry sky, surrounded by Roman numerals.) 


(A sketch of the Happy Sport watch is covered by many different versions of the watch, in different colors, materials and designs.) 


So popular was the model, it expanded into new territories with new materials, shapes, colors, gem settings and complications. A kaleidoscope of daring and playful variations. 


(Colors, gems, Roman numerals, complications and engravings spin like a kaleidoscope.) 


Caroline's spirit is infused into each creation. 


(Black and white photo of Caroline, one eye covered by her hand adorned with a large sparkling ring.) 


She takes us on a voyage, a journey into her life which would become the universe of Happy Sport. 


(A rose gold pendant with dancing diamonds inside hangs among colorful painted flowers, lilies and orchids, which part to reveal the words "Happy Sport" surrounded by a swirling line of diamonds.) 


Swimming in the deep blue ocean, living out our dreams, seeing La Vie en Rose, speeding through racetracks, going to the moon and back, on adventures to the Arctic, meeting wild animals, walking the red carpet, attending glamorous celebrations, and supporting causes that matter. 


(A series of Happy Sport watches illustrate each of these endeavors. Each year of Happy Sport watches rolls by, and the timeless stainless steel case Happy Sport watch stays in the center while the background changes endlessly, with animations of different dial shapes, hands and Roman numeral designs, then a variety of different watches that fill the screen and zoom out into a photo of Caroline.) 


From its birth in the '90s until today, Happy Sport watches have embodied more than 1,000 variations. The watch most collected by women, reflecting all their facets and splendor. For the love of the Maison and her love of life, Caroline conveys a passion. 


(Caroline sketches on a pad; drawings of the Chopard logo, dancing diamonds and watch face designs appear on a white background.) 


Happy Sport is forever connected to Caroline's joie de vivre, forever filling every woman's heart with pure joy. 


(Caroline laughs and smiles on camera during an interview. Golden hearts appear on the screen and open up to reveal the word "CHOPARD".) 


(On-screen text: Chopard)

“Little Diamonds do Great Things”

The creative soul of the Maison, Caroline Scheufele began shaping her brilliant destiny from childhood onwards. Born into a long line of watchmakers, she designed her first watch as a young girl, from pieces of aluminium foil. While still a teenager, she let her fertile imagination wander by designing a clown pendant with small dancing diamonds twirling inside its belly. Made in secret by the workshops on the initiative of Caroline Scheufele's father, this clown was to be the first ever piece of Chopard jewelry. A joyful and playful creation, it quickly became the favorite gift of a generation of fathers to their beloved daughters, and the symbol of Chopard's formidable jewelry adventure.

[Music playing]


(On-screen text : Legacy)


(Ripped paper effect on screen, revealing different photos and jewellery underneath.)


(On-screen text : Every once in a while…)


Every once in a while, an idea emerges that can change perceptions.


(Collage-like animation of various images with a car and a camera)(On-screen text : Action!)


(Animation of an astronaut with a moon as a face in outer space. A hand with a bracelet appears from the left side.)


(On-screen text : Story)


This is a story like no other.


(The hand touches the letter O in the word "story" and turns it. The image is ripped up.)


A story from the Maison Chopard.


(On-screen text : Chopard)


(The image is ripped up and jewellery items and images relating to Chopard appear.)


(On-screen text: Diamonds are happier when they are free)


(On-screen text : Happy diamonds – Geneva, Switzerland – Le petit-fils de L.U. Chopard & Cie SA)


"Happy Diamonds" is the story of an invention.


(On-screen text : The story of an invention – with a description of the manufacturing processes by which they are produced)


One that revolutionised the world of watches and jewellery.


(Various Chopard watches)


It all began in the 70s.


(On-screen text: 1970’s)


At a time of freedom, from radical change emerged pure creativity.


(Colourful splashes of paint)


As Chopard set new horizons, dreams were set free.


(Views of a snowy mountain, palm trees and blue skies, a bridge)(views of a surfing woman, a roller-skating woman)


Music rocked the world.


(View of artists of the time)


The way we live and work was transformed.


(Views of people working)


We watched films that redefined cinema.


(Views of the Hollywood sign, a crying woman watching a film)


We travelled faster than ever before.


(View of a hand on a steering wheel, view of a bridge from a car)


(View of a concord airplane)


Fashion empowered women.


(Pictures of models)


Feminism made waves with impact.


(View of women’s marches)


Inspiring women changed the world.


(View of women speaking to journalists)


Women had power.


(On-screen text : Power.)


(On-screen text : Chopard)


With Chopard, diamonds were set free.


(Animation of a hand holding a diamond on the finger tip)


A freedom embodied by Karin and Caroline.


(Photos of Karin and Caroline)


Determined to make Chopard a force to be reckoned with.


(The letter "C" of the word "Chopard")


Their elegance and authenticity infused into the creations.


(Photo of Karin wearing a glittering earring and making jewellery)


In a realm dominated by classic style, a breath of fresh air came through the Maison. With an avant-garde idea thought to be too complicated, unleashing the freedom to create, the impossible became a reality.


(On-screen text : Avant-garde)


(Different views of diamonds)


(On-screen text : Reality)


Deep in the Black Forest, sunlight glistening on a waterfall.


(Animation of a black forest, with a magnifying glass close-up showing diamonds falling)


A vision of diamonds seized by Chopard.


(On-screen text : Chopard)


A phenomenon in a watch.


(Various Chopard watches)


An innovative twist. Diamonds spinning freely, liberated from the shackles of their past.


(Diamonds dance across the image)


(The letter "C" of "Chopard" forms in a starry sky)


These diamonds are happier when they are free. An incarnation of independent women for generation after generation to be free, to be happy.


(Various photos of women wearing Chopard jewellery)


(On-screen text : Happy)


(On-screen text : Chopard)


(On-screen text : Archives / Films credit)


(On-screen text : © Rights reserved)

“Diamonds are happier when they are free”

The history of Happy Diamonds is set against the backdrop of the profound transformation and cultural changes of the 1970s. Inspired by the lightness and freedom of the spray from a waterfall, the Chopard workshops decided to release diamonds from all settings for the very first time: a real upheaval in the world of watchmaking. "Diamonds are happier when they are free" exclaimed Caroline Scheufele's mother when she first caught sight of these icons in the making. Conveying a universal message, Happy Diamonds reflected the spirit of the times: precious things should not be locked up! Free and liberated, they sparkled more brightly than ever – like the women who wore them.

[Music playing]

(On-screen text : Legacy)

(Ripped paper effect on screen, revealing different photos and jewellery underneath.)

(On-screen text : Every once in a while…)


Every once in a while, an idea emerges that can change perceptions.


(Collage-like animation of various images with a car and a camera)(On-screen text : Action!)

(Animation of an astronaut with a moon as a face in outer space. A hand with a bracelet appears from the left side.)

(On-screen text : Story)


This is a story like no other.


(The hand touches the letter O in the word "story" and turns it. The image is ripped up.)


A story from the Maison Chopard.


(On-screen text : Chopard)


(The image is ripped up and jewellery items and images relating to Chopard appear.)

(On-screen text: Diamonds are happier when they are free)

(On-screen text : Happy diamonds – Geneva, Switzerland – Le petit-fils de L.U. Chopard & Cie SA)


"Happy Diamonds" is the story of an invention.


(On-screen text : The story of an invention – with a description of the manufacturing processes by which they are produced)


One that revolutionised the world of watches and jewellery.


(Various Chopard watches)


It all began in the 70s.


(On-screen text: 1970’s)


At a time of freedom, from radical change emerged pure creativity.


(Colourful splashes of paint)


As Chopard set new horizons, dreams were set free.


(Views of a snowy mountain, palm trees and blue skies, a bridge)(views of a surfing woman, a roller-skating woman)


Music rocked the world.


(View of artists of the time)


The way we live and work was transformed.

(Views of people working)


We watched films that redefined cinema.

(Views of the Hollywood sign, a crying woman watching a film)


We travelled faster than ever before.

(View of a hand on a steering wheel, view of a bridge from a car)

(View of a concord airplane)


Fashion empowered women.


(Pictures of models)


Feminism made waves with impact.


(View of women’s marches)


Inspiring women changed the world.


(View of women speaking to journalists)


Women had power.


(On-screen text : Power.)


(On-screen text : Chopard)


With Chopard, diamonds were set free.


(Animation of a hand holding a diamond on the finger tip)


A freedom embodied by Karin and Caroline.

(Photos of Karin and Caroline)


Determined to make Chopard a force to be reckoned with.


(The letter "C" of the word "Chopard")


Their elegance and authenticity infused into the creations.

(Photo of Karin wearing a glittering earring and making jewellery)


In a realm dominated by classic style, a breath of fresh air came through the Maison. With an avant-garde idea thought to be too complicated, unleashing the freedom to create, the impossible became a reality.

(On-screen text : Avant-garde)

(Different views of diamonds)

(On-screen text : Reality)


Deep in the Black Forest, sunlight glistening on a waterfall.

(Animation of a black forest, with a magnifying glass close-up showing diamonds falling)


A vision of diamonds seized by Chopard.


(On-screen text : Chopard)


A phenomenon in a watch.


(Various Chopard watches)


An innovative twist. Diamonds spinning freely, liberated from the shackles of their past.


(Diamonds dance across the image)

(The letter "C" of "Chopard" forms in a starry sky)


These diamonds are happier when they are free. An incarnation of independent women for generation after generation to be free, to be happy.


(Various photos of women wearing Chopard jewellery)

(On-screen text : Happy)

(On-screen text : Chopard)

(On-screen text : Archives / Films credit)

(On-screen text : © Rights reserved)

Free spirited women

As soon as it was introduced, the kinetic energy spread by the Happy Sport distilled an aura of Joie de Vivre. Combining diamonds and steel turned watchmaking codes upside down, in step with those of modern society within which women were taking an unprecedented place. With more and more of them taking up positions of responsibility, their influence began steadily growing within the family as well as in business and politics. A new lifestyle was required for these heroines leading their lives in a free-spirited and independent way – and fashion had to adapt. Happy Sport was entirely in tune with this tendency. A key instigator of the sport-chic trend, it goes equally well with jeans and sneakers as with a little black dress and high heels – all of which helped it conquer catwalks, red carpets and women's wrists!

Rebirth of the luxury women's watch: a 1990s icon

The perfection characterizing the design of the first Happy Sport watch presented in 1993 lives on with a vintage yet highly contemporary charm that continues to fascinate. So much so that Caroline Scheufele decided, nearly 30 years on, to revive this exceptional diamond watch through a limited reissue: Happy Sport the First. Produced in a highly anticipated run of just 1,993, this revival watch is an exact look-alike of its illustrious ancestor: a luxury watch with curvaceously feminine shapes carved in steel, a pebble link bracelet and a silver-toned dial whose understated elegance sets the perfect stage for the luminous ballet of seven dancing diamonds. A diamond watch: the 1990s icon for 21st century women!

(On-screen text: LEGACY) 


[music playing] 


(The word LEGACY is spelt out on a white background in outlined letters that fit into precise guidelines, then the letters are filled in in black.) 


(On a black background, a rock splits apart to reveal a rough diamond.) 


(On-screen text: Responsible sourcing / Ethical / Fully traceable) 


[woman] 


It can take years to achieve perfection and less than a second to convey an emotion. 


(The rough diamond opens to reveal five spinning mobiles, a pair of hands holding a jewelry case swoop to enclose the diamonds, and a flash of white light is released from the center then covers the entire picture.) 


(On-screen text: Certified) 


The first Happy Sport watch redefined our vision of time. 


(Three Happy Sport watches on a white background with dancing mobiles.) 


(On-screen text: Redefined) 


(Each watch dial becomes the pupil of a graphic eye shape that forms around it, which then closes; the watches disappear, leaving only the white background for an instant.) 


(On-screen text: Chopard) 


(On-screen text: HAPPY SPORT THE FIRST) 


Nothing beats the first. The first memory, the first adventure, the first love. 


(On-screen text: 1st) 


(Several images appear in fast succession: a golden olive wreath, a camera with a flash, a compass with a spinning diamond at its center and golden flowers, ending with a Happy Sport watch.) 


Chopard's first Happy Sport was unique. It set the tone for an entire collection. 


(On-screen text: COLLECTION) 


(Caroline Scheufele sits at a desk, pen in hand, with a giant sketch of the Happy Sport watch behind her. A poster appears with a close-up of the watch, and transitions into mobiles spinning through a night sky, surrounded by the iconic Roman numerals and watch hands turning.) 


Caroline Scheufele's first watch design, one of the first watches in the history of watchmaking to combine steel with diamonds. A highly emblematic watch of the '90s. And it reflected the style of the times. 


(Retro video footage of women wearing sunglasses, smiling and holding shopping bags in front of a Chopard store.) 


It was a pioneer. The quintessence of watchmaking success. 


(The different Happy Sport models are layered one over another, with their different colors and materials, but always with dancing diamonds in the dial. The years 1993 to 2021 flick by.) 


Almost 30 years after its creation, after years of research, Chopard revives the original: the Happy Sport The First. 


(The whole Happy Sport The First watch appears in the center, followed by a series of close-ups: the dial with its blue sword-shaped hands and Roman numerals, the dancing diamonds, the shining case with sapphires and pebble-link bracelet, the movement with the word "Chopard".) 


Retaining every element behind its initial success: its original pebble-link bracelet, sword-shaped hands and blue Roman numerals, the iconic dancing diamonds, its sapphire cabochons, while upgrading with the latest innovations. Manufactured in Chopard's workshops in the heart of the Swiss mountains, an iconic automatic movement for women revealed through a sapphire crystal case back and redesigned with optimized aesthetics. What the Renaissance artists referred to as 'divine proportion'. 


(The images of the watch are replaced by Botticelli's Venus and a nautilus shell. A single mobile traces the Fibonacci sequence, revealing pictures of the Seven Wonders of the world.) 


The 'golden ratio', which has inspired the most beautiful architectural successes in history. Perfection personified. The rebirth of a classic. An icon. An original. The one and only. 


(A close-up of the iconic Happy Sport The First, shining on a light gray background, with the diamonds spinning freely.) 


The First. 


(On-screen text: Chopard - 3D/Video effects & Films credits - Diamond by Mark T. Forsyth/Sketchfab - Advertising, 3D & Archival Films © Chopard - Archives, visual effects & photo credits - Valzan/Shutterstock - Armin Zogbaum - Pheelings Media/Shutterstock - Letovsegda/Shutterstock - Ortis/Shutterstock - Susan Wilkinson/Unsplash - Adrien Olichon/Pexels - Brett Sayles/Pexels - Getwallpapers - Jonathan Borba/Pexels - Kasabubu/Pixabaarchival - Olya Kobruseva/Pexels - Federal-Studio - JR Images/Shutterstock - Eberhard Grossgasteiger/Pexels - Tyler Lastovich/Pexels - Saph Photography/Pexels - La Nascita di Venere, 1485-1486, Sandro Botticelli, public domain, modified from original - Nautilus Macromphalus shell, 2016, Sérgio Valle Duarte, CC by 3.0 Unported, modified from original - Spencer Davis/Pexels - Pat Whelen/Pexels - Ayyappan Ram/Pexels - Photography © Chopard - © Rights Reserved)