Free Spirited Women
As soon as it was introduced, the kinetic energy spread by the Happy Sport distilled an aura of Joie de Vivre. Combining diamonds and steel turned watchmaking codes upside down, in step with those of modern society within which women were taking an unprecedented place. With more and more of them taking up positions of responsibility, their influence began steadily growing within the family as well as in business and politics.
A new lifestyle was required for these heroines leading their lives in a free-spirited and independent way – and fashion had to adapt. Happy Sport was entirely in tune with this tendency. A key instigator of the sport-chic trend, it goes equally well with jeans and trainers as with a little black dress and high heels – all of which it helped it conquered catwalks, red carpets and women's wrists!