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chopard graphic design

Memory of a golden age LEGACY

By overturning the codes of watchmaking and jewelry in the mid-1970s, Chopard accompanied the upheavals of an era marked by the emancipation of women and the liberalization of society. The Maison pays tribute to this victorious past that forged its identity.

"Diamonds are happier when they are free"

The history of Happy Diamonds is set against the backdrop of the profound transformation and cultural changes of the 1970s. Inspired by the lightness and freedom of the spray from a waterfall, the Chopard workshops decided to release diamonds from all settings for the very first time: a real upheaval in the world of watchmaking.

"Diamonds are happier when they are free" exclaimed Caroline Scheufele's mother when she first caught sight of these icons in the making. Conveying a universal message, Happy Diamonds reflected the spirit of the times: precious things should not be locked up! Free and liberated, they sparkled more brightly than ever – like the women who wore them.

Free Spirited Women

As soon as it was introduced, the kinetic energy spread by the Happy Sport distilled an aura of Joie de Vivre. Combining diamonds and steel turned watchmaking codes upside down, in step with those of modern society within which women were taking an unprecedented place. With more and more of them taking up positions of responsibility, their influence began steadily growing within the family as well as in business and politics.

A new lifestyle was required for these heroines leading their lives in a free-spirited and independent way – and fashion had to adapt. Happy Sport was entirely in tune with this tendency. A key instigator of the sport-chic trend, it goes equally well with jeans and trainers as with a little black dress and high heels – all of which it helped it conquered catwalks, red carpets and women's wrists!