SPREADING THE MESSAGE
GREEN CARPET CHALLENGE
Our collaboration with the Green Carpet Challenge (GCC) and Eco-Age is key in leveraging publicity and marketing to engage the public on sustainability issues. The GCC is regarded as the leading promoter of the beauty of ethical fashion worldwide and since its launch, it has involved all the major global fashion designers and an array of A-List celebrities on the biggest red carpets throughout the world. By joining this initiative, Chopard is raising awareness of the connection between products, the supply chain and the people involved at extraction.
All materials featured in the Green Carpet Collection are assessed for their environmental and social credentials by Eco-Age. In addition, the provenance of raw materials is carefully evaluated. While the standards outlined in our Code of Conduct for Partners are applied to all the materials we use in our pieces, we have focused on a few key materials to drive change in the supply chain.
We have undertaken in-depth supply-chain due diligence on some of our Jewelry lines. We have assessed both the environmental and social supply chain management of a number of materials that include diamonds, opals, emeralds, Paraiba and rubies.