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A tree in a clearing in the jungle, with a waterfall behind it and a grey, foggy sky. A tree in a clearing in the jungle, with a waterfall behind it and a grey, foggy sky.



We recognize the importance of using our size and voice to raise awareness of key sustainability issues in the industry and creating a positive change. Through its stakeholders' engagement and high-profile partnerships, Chopard is committed to participating in the environmental justice agenda. Chopard has hosted panel discussions with industry leaders to discuss key sustainability issues in the watch and jewelry sector which include: how to incorporate the SDGs into business strategies, how to achieve increased transparency in supply chains, how to raise consumer awareness and how to achieve sustainable mining practices.

Hundreds of responsibly-sourced gold nibs in two coppery scoops, with two gold bars inbetween them.



In March 2018, Chopard organized a high-level panel to discuss global sustainability issues across industries which coincided with the announcement that it had achieved 100% ethical gold. Moderated by the Business of Fashion’s Imran Ahmed, panel members included human rights lawyer Cherie Blair and the economist Jeffrey Sachs. Colin and Livia Firth, Julianne Moore, Arizona Muse and Roy Wang also joined the panel.

The panel addressed the issue of how businesses have successfully implemented the Global Goals into their business strategy, how they make it relevant and understandable and what challenges they face in the process.

The panel discussed the drivers that businesses should consider to include Global Goals in their wider strategy as well as how best to measure the impact the industry can have on achieving high level internationally focused objectives. Through highlighting pertinent examples and case studies, the session sought to guide businesses in the appropriate implementation of the Global Goals and demonstrate the importance of doing so in the context of wider sustainable development in global environmental and social issues.

Tiny golden earrings and necklace shaped like the Palme d'Or award.



Our collaboration with the Green Carpet Challenge (GCC) and Eco-Age is key in leveraging publicity and marketing to engage the public on sustainability issues. The GCC is regarded as the leading promoter of the beauty of ethical fashion worldwide and since its launch, it has involved all the major global fashion designers and an array of A-List celebrities on the biggest red carpets throughout the world. By joining this initiative, Chopard is raising awareness of the connection between products, the supply chain and the people involved at extraction.

All materials featured in the Green Carpet Collection are assessed for their environmental and social credentials by Eco-Age. In addition, the provenance of raw materials is carefully evaluated. While the standards outlined in our Code of Conduct for Partners are applied to all the materials we use in our pieces, we have focused on a few key materials to drive change in the supply chain.

We have undertaken in-depth supply-chain due diligence on some of our Jewelry lines. We have assessed both the environmental and social supply chain management of a number of materials that include diamonds, opals, emeralds, Paraiba and rubies.

Employees of Chopard, some wearing blouses and holding Chopard watches in their boxes in their hands.



Karl-Friedrich and Caroline Scheufele posing in front of stairs with glass handrail and wooden steps.