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Excellence and Expertise
Chopard has been cultivating audacity and joie de vivre since 1860. A source of true creativity and innovation, these qualities can be seen as much in the company’s management as in the Maison’s most precious creations. From star-studded, red-carpet events to intimate dinners for two, Chopard passionately contributes to joy and happiness. Chopard prides itself in achieving excellence in everything it does. From the design to the finished product, the Maison possesses unique expertise thanks to thirty specialized crafts in the fields of watchmaking and jewelry. A true artistic feat, each piece of jewelry created by Chopard embodies a unique history brought to life by the talent of its jewelry craftspeople. Forming the very heart of the company, each Chopard craftsperson plays a role in creating exceptional timepieces and jewelry. The Maison takes great care in cultivating and enhancing its talent every day by means of ongoing training in its workshops. The expertise passed on thus represents the very heritage of future generations of craftspeople who, in their own time, will carry on the Maison’s history and traditions with the utmost respect.
The 5 Cs
C as in Chopard
Chopard only works with diamonds whose fluorescence falls between “none” and “faint”. Each stone is selected individually in order to present only the most beautiful and best-quality diamonds. Assessed by a professional under 10x magnification, stones are classified into eleven official categories, out of which Chopard keeps only those of exceptional clarity.
C as in Carat
The carat (spelled 'karat' in American English) is the unit of mass for precious stones. The weight of a diamond is thus measured in karats, equaling 0.20 grams. In ancient times, carob tree seeds were used to weigh diamonds, and it is from this practice that the name carat, or karat, is derived. Starting at 0.20 karats, Chopard offers a wide variety of karat sizes for its diamond solitaires. While it is true that a diamond’s price increases according to its karat weight, the other C’s also play a key role in determining its overall beauty and value.
C as in Clarity
Formed over millions of years and subjected to the most extreme, diamonds are nature’s work of art. It is during this process of crystallization that inclusions are created in the stone. The clarity of a diamond is indicated by the number, size and nature of these imperfections. Assessed by a professional under 10x magnification, stones are classified into eleven official categories, out of which Chopard keeps only those of exceptional clarity, between “IF” (Internally Flawless) and “VS” (Very Small Inclusions), meaning that no inclusion is visible to the naked eye.
C as in Color
A white diamond’s quality is equally determined by its absence of color. Owing to their perfect chemical structure, the rarest stones are completely colorless and transparent. Nuances of colorless diamonds are referenced according to an international scale used by the profession, ranging from the letter D to characterize an exceptional absence of color to Z for a tinted shade of color. Chopard selects only the best diamonds, graded between levels D and G (extra white).
C as in Cut
A diamond’s brilliance lies in the way it plays with light, and how it captures and reflects it. Its cut therefore seeks to maximize its brilliance and sparkle. Out of the “4C’s”, the cut is one of the principle factors of quality, and the only one influenced by man. It requires a highly qualified, experienced artisan who knows how to bring out all the beauty in a diamond through an ideally proportioned cut.
