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Aerial view of a dense forest composed of big green trees Aerial view of a dense forest composed of big green trees



In 2013, we embarked on a Journey to Sustainable Luxury, an ambitious long-term commitment driven by a sense of profound humility and dedicated to making a positive difference in the luxury business. 

As a family-owned Maison keenly aware of the social and environmental challenges facing the watch and jewelry industry, we have always striven to work in a way that is respectful of human beings, and the environment. Although we know the final destination may still be far ahead, our Journey consists of different steps and each action brings us closer to achieving a better future for our company, our people, our planet and the generations to come.

Our Journey to Sustainable Luxury aims to protect and preserve the Earth from which we source our raw materials as well as the people involved in our supply chain. 

We operate in accordance with compliance rules and verified industry standards and practices.

Responsibility means being transparent about our business practices and ensuring we continually improve them over time. We make sure that our environmental, social and business conduct policies are communicated throughout the supply chain, from raw material suppliers to our employees and the communities in which our Maison operates, along with our customers.



Our commitment to sustainability is facilitated by an overarching and well-established internal governance structure, based on strong Family values. The role of this is to ensure that ethical and responsible principles are incorporated into our practices wherever possible.

· The ultimate accountability for policies and practices rests with Co-Presidents Karl-Friedrich & Caroline Scheufele, who are at the heart of the corporate sustainability strategy.

· Our centralised raw material procurement team, based in Geneva, works with a dedicated sustainability manager. The latter reports directly to the Chief Financial Officer and works hand in hand with the various departments to deploy the corporate sustainability strategy. Our commitment to responsible business is implemented through a series of policies encompassing business ethics, anti-bribery/corruption and our overall compliance regulations.

Moutains covered by grass and jungle trees, with some clouds floating in the valleys.

Our employees, from our workshop Artisans who create the models, to our sales teams who communicate the stories about the models themselves to customers, are trained with regard to our corporate sustainability strategy and initiatives. As part of our Responsible Jewellery Council Code of Practices certification, this training structure is continually reviewed and monitored, allowing for additional training of our teams in key risk areas such as raw material procurement.

To ensure that all key functions are able to contribute to Chopard’s sustainability strategy, we have created a number of internal committees and working groups composed of Artisans, workshop managers and directors. These are responsible for reviewing current practices, suggesting alternative materials and solutions, as well as sharing knowledge and best practice across all divisions.

As of today, the following internal committees are active: Chemicals Committee, Substances of Higher Concern Committee, Environmental, Health & Safety Committee, Ethical Compliance Committee, and Responsible Sourcing Working Groups.

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Opening shot of deep blue background with CHOPARD signature logo. 00:00:03[Image]White writing on black background appears in animation “We believe that the world's most precious creation is, in fact, the planet itself and our duty is to preserve its purity and integrity for the next generations.” SCHEUFELE FAMILY Chopard 00:00:21


Seascape, view of the planet, view of mother and child


In today's world, nobody can remain indifferent to the big questions and challenges of the earth and humanity. We are all responsible and should contribute to the best of our ability. 00:00:35


View of Swiss village then vintage black and white photo of watchmaking founders. Family photo of Chopard family.


 “Chopard, a family maison born more than 150 years ago has assumed this responsibility,” 00:00:42


View of village church steeple with “RESPONSIBILITY” superimposed. View of vintage craftmanship hallmarks. Zoom onto the Chopard manufacture.


“as part of its own identity, values, and tradition. Only a family could so deeply sense the vital need to pass on its quintessential nature. “ 00:00:55


Black screen with text “CHOPARD AND SUSTAINABILITY” Views of the Chopard watchmaking and jewellery workshops with close-ups of artisans making watches and setting stones, close-up of tools, watches and jewellery. The word “ORIGINS” with Swiss logo appears. The words “PEOPLE ORIENTED” superimposed.


“Chopard always remembers its origins in Swiss craftsmanship, where individuals convert their talent into art. The maison has remained true to these roots firmly focused on human beings and their work, passing on this expertise to new generations, along with our resolutely, people-oriented approach, combine in driving our worldwide success.” 00:01:24


Close-up of CHOPARD watch dial with words “EMPLOYEE FIDELITY” superimposed. Views of artisans selecting diamonds, crafting watch parts and jewellery in the workshops. Words “ECO FRIENDLY” superimposed.


“Likewise, we are proud to see our employee fidelity rate rising every year. Our values compel us to maintain an ecological attitude, not only in our buildings, but also by cultivating especially close ties with our artisans and our employees, as well as by promoting our sustainable guidelines.” 00:01:46


Black screen with text “SUSTAINABLE SUPPLY CHAIN”. View of green mountain range and sustainable gold mine. Words “TRACE THE ORIGINS” superimposed with close-ups of gold samples.


“As part of its journey to sustainable luxury and as a responsible jewellery council certified member, Chopard works with partners that trace the origins of raw materials.” 00:02:02


Close-up of watchmaker and finished gold watch, close-ups of watches and diamond and gold jewels.


 “The journey to sustainable luxury is Chopard's commitment to a multi-year program to improve the environment and the lives of those at the very beginning of the supply chain, who are so often forgotten.” 00:02:14


View of South American gold miners, view of inside of mine with miners walking into it. Superimposed words “ARTISANAL MINES”.


“The journey started in 2013, supporting artisanal mines through a strong partnership with the Alliance for Responsible Mining.” 00:02:18


Chopard Gold Palme being smelted and shaped by jeweller. View of gold pellets with “100% ETHICAL GOLD” superimposed. View of gold detail with FAIRMINED engraving. View of Chopard Manufacture building.


 “Chopard's latest commitment is to use 100% responsibly sourced gold in all jewellery and watches from July 2018, the first in the industry to make such a huge and tangible commitment. “ 00:02:38


Black screen with words “PHILANTHROPIC COMMITMENTS” superimposed. View of Opera House. View of José Carreras, view of José Carreras with SCHEUFELE family and “SUPPORT RESEARCH” words superimposed.


“Tenor José Carreras had to interrupt his career as an opera singer due to leukemia. After a successful recovery, he created the foundation bearing his name, which Chopard has been actively partnering since 1991.” 00:03:00


View of school children in villages with Happy Hearts spokeswoman, view of village after earthquake, view of happy children waiving with words “SINCERE COMMITMENT” superimposed.


“In order to support research on this disease, Chopard also works with the Happy Hearts fund, an NGO that helps rebuild schools and children's lives after natural disasters. This is Chopard's sincere commitment.” 00:03:16


Wide view of sand and sea landscape, then zooming onto children running and playing.


 “We believe that the world's most precious creation is, in fact, the planet itself. It is our duty to preserve its purity and integrity for the next generations. 00:03:28


Screen with CHOPARD signature logo fades to black.



At Chopard, it is critical for us to focus our attention and resources on areas in which we have the greatest opportunity to make a positive impact. We are continually engaging with relevant stakeholders so as to understand their concerns and values, as well as ensuring we are addressing wider global issues.

Our sustainability strategy is based on a materiality assessment, in line with current international best practices. This approach allows us to strategically view key risks and opportunities in order to set targets as well as devise and implement programs designed to address them. 

Our sustainability priorities can be broadly segmented into four categories:

  • Responsible sourcing

  • Environmental management

  • Investment in our people

  • Engagement and awareness

jewellery pieces in gold laying on green big sleves jewellery pieces in gold laying on green big sleves



The Responsible Jewellery Council has developed a common platform of standards for the jewelry supply chain, as well as credible mechanisms for verifying responsible business practices through third party auditing. Through this platform the RJC reinforces customer confidence in the jewelry industry by promoting responsible practices throughout the jewelry supply chain.

We have been a member of the Responsible Jewellery Council (RJC) since 2010. By achieving RJC Code of Practices certification in 2012 , and maintaining it ever since, we ensure that our business operates in accordance with the requirements of the standard including, but not limited to, respect for human rights, labor rights, environmental protection and product disclosure. As an RJC member, we are proud to advocate and model these best practices.