A new American home with deep significance

Chopard is proud to announce the opening of its magnificent new American flagship boutique on Manhattan’s legendary Fifth Avenue. Housed in the emblematic Crown Building, between 56th and 57th Streets, with an interior inspired by New York City itself, this latest embassy for the Maison successfully combines traditional Chopard design elements with a sleek, contemporary atmosphere and the Big Apple’s proud and eclectic spirit in the perfect setting for the Maison’s exquisite watch and jewelry creations. True to the Maison’s original boutique concept but transformed in the spirit of a New York townhouse, the choice of precious materials evokes sophisticated yet responsible luxury resulting in a warm and intimate environment as well as the distinctive "home away from home" atmosphere desired by the Scheufele family in all the Maison’s boutiques.

Final touches include an amethyst table sparkling brightly at the heart of the Haute Joaillerie salon, while the delicate petals of Murano glass chandeliers, inspired by the magnolia trees in Central Park and specially designed by the master glassmaker Venini, pay vibrant tribute to Fifth Avenue and its surroundings.

The Gentlemen's Club showcases models from L.U.C Haute Horlogerie to Alpine Eagle watches; while the dazzling creations imagined by Caroline Scheufele are on display in the Haute Joaillerie lounge.

To celebrate the opening of its new flagship boutique in New York, Chopard is introducing exceptional Haute Joaillerie, Jewelry and iconic limited edition timepieces.