Swiss luxury watches

Men's watches

Exceptional Swiss watches stemming from meticulous workmanship. Explore the full range of Swiss luxury watches for men: diamond watches, yellow gold, white gold and rose gold watches or stainless steel watches with leather straps. Discover all our Swiss-made watches for men: Alpine Eagle, L.U.C and Mille Miglia watch collections.

Men's watches  (101)
  • Alpine Eagle 36
    36 mm, automatic, Lucent Steel™, diamonds
    $16,300
  • Alpine Eagle 36
    36 mm, automatic, ethical rose gold
    $37,800
  • L.U.C XPS
    40 mm, automatic, ethical white gold
    $19,000
  • Alpine Eagle XL Chrono
    44 mm, automatic, rose gold and ceramized titanium
    $39,300
  • Alpine Eagle 36
    36 mm, automatic, ethical white gold, diamonds
  • Alpine Eagle 41
    41 mm, automatic, ethical yellow gold
    $58,900
  • Alpine Eagle 36
    36 mm, automatic, Lucent Steel™, diamonds
    $16,500
    • New
    L.U.C XP Urushi Year of the Dragon
    39.5 mm, automatic, ethical rose gold
    $28,100
  • L.U.C Perpetual Twin
    43 mm, automatic, Lucent Steel™
    $27,800
  • Alpine Eagle 33
    33 mm, automatic, ethical rose gold, Lucent Steel™
    $15,800
  • Alpine Eagle 33
    33 mm, automatic, Lucent Steel™, diamonds
    $15,100
  • Alpine Eagle 33
    33 mm, automatic, ethical rose gold, diamonds
    $41,300
    • Limited Edition
    L.U.C Flying T Twin
    40 mm, automatic, ethical white gold
  • Alpine Eagle 33
    33 mm, automatic, ethical rose gold, diamonds
    $50,900
  • Alpine Eagle XL Chrono
    44 mm, automatic, Lucent Steel™
    $21,600
  • L.U.C Heritage Grand Cru
    38.8 x 38.5 mm, automatic, ethical rose gold
    $27,800
  • Alpine Eagle 41
    41 mm, automatic, ethical rose gold, spessartites and white sapphires
    $78,600
  • Alpine Eagle 41
    41 mm, automatic, ethical white gold, colored sapphires
    $86,600
  • L.U.C Lunar One
    43 mm, automatic, ethical rose gold
    $69,200
  • Alpine Eagle 41
    41 mm, automatic, ethical white gold, diamonds, colored sapphires
    $91,800
    • Limited Edition
    L.U.C Strike One
    40 mm, automatic, ethical white gold
    $68,700
  • L.U.C Quattro
    43 mm, manual, ethical rose gold
    $28,400
    • Limited Edition
    L.U.C Flying T Twin
    40 mm, automatic, certified fairmined ethical ethical rose gold
    • Limited Edition
    L.U.C XP Urushi Spirit of Shí Chen
    40 mm, automatic, ethical rose gold
    $44,100
    • Limited Edition
    L.U.C Perpetual T
    43 mm, manual, platinum
  • L.U.C Perpetual T
    43 mm, manual, ethical rose gold
    • Limited Edition
    Mille Miglia Chronograph - Luftgekühlt Edition
    42 mm, automatic, DLC-coated Lucent Steel™
    $8,930
  • L.U.C GMT One
    42 mm, automatic, ethical rose gold
    $23,400
  • Alpine Eagle 36
    36 mm, automatic, ethical rose gold, diamonds
    $56,900
  • L.U.C Perpetual Twin
    43 mm, automatic, ethical rose gold
    $55,800
    • New
    Mille Miglia GTS Chrono California Mille USA 2024
    44 mm, automatic, Lucent Steel™
    $9,300
  • L.U.C 1860
    36.5 mm, automatic, Lucent Steel™
    $25,200

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