WHAT LIVES THERE IS PRECIOUS
[MUSIC PLAYING] KARL FRIEDRICH SCHEUFELE CHOPARD CO-PRESIDENT: Every time I was able to go outside, and in particular to the mountains, it always made me feel very good. KARL SCHEUFELE CHOPARD CHAIRMAN: Nature was always very important in my life. KARL FRIEDRICH: I happen to see sometimes, these very rare Alpine eagles which are just unbelievable creatures. KARL FRITZ SCHEUFELE CHOPARD CO-PRESIDENT'S SON: We wanted to pay homage to these life forms. KARL FIEDRICH: In today's world, it's very important for companies to take on responsibility when it comes to preserving nature. KARL FRITZ: Nowadays, for our generation it's a must to not only make theories and make plans for nature but it's important to take action. We are the ones that are going to make the change. [MUSIC PLAYING]
Nature and the Alps are Chopard's most precious inspiration, with the Alpine environment surrounding the Manufacture playing a key role
